Cresta WAVE is coming to Dallas Novemeber 12-14, 2025! Request your invitation to attend this exclusive event – Cresta WAVE 2025

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Introducing WAVE: Cresta’s Flagship Conference for the Future of AI-Driven CX

We’re thrilled to announce WAVE, Cresta’s first ever customer conference, a gathering designed not just to discuss the future of AI and customer experience (CX), but to build it together.

In an era where AI is transforming every corner of the enterprise, no domain is undergoing a more profound transformation than customer experience.

WAVE isn’t just another event on the calendar. It’s a call to action for the boldest leaders and innovators in CX, AI, and the contact center to shape a new frontier: the agentic customer experience.

The rise of generative AI has created considerable noise. WAVE is thoughtfully designed and created to cut through it.

While many are still experimenting, CX stands as one of the most proven, production-ready use cases for enterprise AI. At WAVE, we’ll bring together the minds and the companies that are no longer just trying things out — they’re scaling. They’re building real AI use cases that support, extend, and even autonomously execute customer interactions with precision and empathy.

At WAVE, you’ll hear from industry leaders deploying agentic workflows, transforming human-agent efficiency, and redefining what great customer experience looks like in an AI-accelerated world.

A Different Kind of Conference

WAVE is not about expo halls or mass-market sessions. It’s intimate, curated, and highly executive.

We’re delivering a premium, intentional experience that fosters deep connection, honest conversation, and tangible takeaways. This is a space for visionaries, for action.

You can expect:

  • Visionary keynotes and actionable breakout sessions with the people shaping enterprise AI strategy, use cases, and impact.
  • Exclusive access to Cresta’s AI roadmap and never-before-seen demos to watch it in action.
  • Premium networking that goes beyond handshakes — with real conversations, in unforgettable settings.

We’re thrilled to welcome an exceptional lineup of speakers who embody the spirit of bold innovation and future-facing leadership.

Here’s a sneak peek at just two of the speakers you’ll hear from:

Molly Bloom

Entrepreneur, author, and the inspiration behind the Oscar-nominated film Molly’s Game
Molly brings an unmatched perspective on calculated risk-taking, resilience, and reinventing the rules of the game — the same mindset that’s required to lead in today’s AI revolution.

Sebastian Thrun

Founder of Google X and pioneer of self-driving cars
A true technologist and futurist, Sebastian has spent his career at the edge of what’s possible. He’ll share his powerful vision for how AI and autonomy will reshape human decision-making and enterprise organizations.

These speakers — and many more — will challenge our assumptions, expand our perspectives, and inspire action.

Lead the Wave With Us

WAVE is your opportunity to be on the frontlines of a new era, one where customer experience isn’t just assisted by AI, but is also powered by autonomous agents driving measurable business impact.

We’re inviting forward-thinking leaders — CXOs, AI strategists, contact center innovators — who aren’t afraid to rethink how customer experience should work in an AI-first world.

Seats are limited. Apply to attend and join us in creating the next WAVE of customer experience.

Author:

Russell Banzon

June 26, 2025

100 South Murphy Ave Ste 300
Sunnyvale, California 94086

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Toronto ON M5X 1E8

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