Blog
Wave of Change: Introducing Cresta’s New Brand
The world of enterprise AI is changing fast. We’ve evolved our technology in step with those shifts, supporting customers as they make the move from assistive to autonomous systems – and our brand needed to evolve too.
The Role of People in AI Maturity: Building a Culture of AI-Readiness in Your Contact Center
Achieving AI maturity requires more than advanced tools—it’s about creating a culture where teams embrace AI as a partner, not a threat. Learn how fostering collaboration, growth mindsets, and reskilling programs can drive AI success in your contact center.
Unlocking Customer Retention: How Aptive Uses Cresta to Save Customers and Drive Revenue
For Aptive Environmental, a leading pest control service provider, the stakes were high. With tens of thousands of customer interactions happening every month, ensuring consistency and quality was not just a goal but a necessity. When they partnered with Cresta, they didn’t just improve operations—they set a new benchmark for customer retention and efficiency.
Cresta Raises $125M to Create the Unified Platform for Human and Virtual Agents
Learn about Cresta's $125M Series D round of funding and the opportunity it gives us to double down on the work we’re already doing and rapidly deliver more value to our customers.
Cresta Crew: Sai Vivek, Field Chief Technology Officer
Meet Cresta's new Field CTO, Sai Vivek, and learn what drew him to join Cresta from his experience at Google and Verizon.
Navigating Call Recording in Modern Contact Centers
With an ever-growing push for high-quality customer interactions and insights, recording customer service calls in the contact center has become both a practical necessity and a significant ethical and regulatory consideration. Read this blog to learn key considerations for securing customer consent.
Agent Empowerment: The Future of Contact Center Performance Management
In this blog, dive into the evolving landscape of contact center performance management and explore why agent empowerment is an increasingly central theme.
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