What happens when you stop talking about AI—and start building with it?
This brand film was created entirely using generative AI: script, visuals, voiceover, all of it. It’s not just about agentic AI in the contact center...it’s a showcase of what happens when humans and AI truly collaborate. Made by AI. Directed by Cresta.
Introducing Cresta's Automated AI Agent Testing suite
Trust in AI isn’t assumed, it’s earned through comprehensive, disciplined testing. Cresta’s Automated AI Agent Testing suite validates every release with expert-aligned LLM judges, simulated customers that uncover edge cases, and in-product feedback loops that turn conversation reviews into safeguards. The result: safer, faster deployments you can trust.
Cresta WAVE 2025 Highlights
Relive the best moments from Cresta WAVE 2025, where visionaries, innovators, and CX leaders came together to shape the future of AI and customer experience.
Cresta Real-Time Translation
Enable agents and customers to communicate effortlessly across languages. Embedded directly into Agent Assist, it automatically detects and translates speech in real time, helping enterprises reduce friction and deliver seamless multilingual experiences.
Introducing Automation Discovery: Build the Blueprint for CX Automation
Cresta Automation Discovery pinpoints which contact center conversations are ready for automation. It combines data on flow complexity, conversation volume, and resolution rates to generate a single readiness score—so you can prioritize, prove value, and start fast.
Introducing the Agent Operations Center
Automation is scaling fast and supervisors need a new way to guide both human and AI agents with confidence. Cresta’s Agent Operations Center brings every live conversation into one unified command center, giving teams the real-time visibility, context, and support tools they need to manage a hybrid workforce effectively.
Propel Holdings transforms customer experience with Cresta’s AI platform
As this fast-growing fintech scales, Propel turned to Cresta to handle rising service volume, improve efficiency, and keep people at the center of every interaction.
Introducing Conversation Intelligence for AI Agents
Modern, LLM-powered AI Agents behave just like human agents. That means they need quality assurance, just like human agents do. Their conversations contain invaluable insights into the voice of the customer (VoC)—just like human agents. Cresta gives you powerful insights and assured quality, in one unified platform.
Brinks Home CEO Puts Cresta AI Agent to the Test
Brinks Home put Cresta’s AI Agent to the ultimate test—letting their CEO call in as a customer. Watch what happened next, and hear why he calls the launch a “12 out of 10” success.
Can Cresta AI Agent Finally Fix Automated Customer Service
Can Cresta AI Agent finally fix AI-powered automation? Most virtual agents frustrate customers by misunderstanding requests, forcing repetition, and failing at critical moments. We put Cresta AI Agent to the test with three real-world customer service nightmares that typically break traditional virtual agents.
Introducing AI Analyst: Business Insights Delivered in Minutes
Meet Cresta's AI Analyst, your ultimate tool for understanding customer conversations and optimizing operations. Got a burning question about what’s impacting your customers? Just ask AI Analyst.
How Cresta Helped Aptive Unlock $2.37M in Revenue & 46% Call Save Rate
Discover how Aptive Environmental, the fastest-growing pest control company in the U.S., transformed its contact center operations with Cresta’s AI-powered solutions.
Cresta: Enterprise AI for the contact center
Reinvent the contact center, with enterprise-grade generative AI. Pinpoint the true drivers of performance, dramatically cut costs with targeted automation, and empower every employee to work smarter and faster with AI-native co-pilots, quality management, and coaching - all trained on your data. Learn why the world’s leading contact centers trust Cresta’s end-to-end generative AI platform.
Cresta and Snap Finance
Snap Finance harnesses the power of data to empower consumers of all credit types to get the financial flexibility they need.
Cresta and Brinks Home
Brinks Home™ is one of the largest home security and alarm monitoring companies in North America. They sought to streamline and transform call center operations and substantially improve the agent experience and QA processes. Supported by Cresta’s team, Brinks Home was able to seamlessly integrate Cresta within their various contact center solutions, including their legacy on-premise technology.
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