Blogs authored by Masoud Assali

Senior Manager, Technical Product Marketing

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Automation Discovery: Designing Systems to Extract Blueprints from Conversation Data

See how Cresta’s Automation Discovery turns unstructured conversation data into clear workflow blueprints, helping teams identify repeatable patterns, uncover edge cases, and assess automation readiness with more confidence.

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Engineering
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Observability for AI Agents: Tracing Multi-Service LLM Pipelines with Langfuse

A look at how Cresta traces and debugs complex AI agent pipelines in production—from retrieval to generation to tool use—and why observability is critical to improving performance at every step.

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Engineering
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