
Masoud Assali

Evaluating Speech-to-Text Quality: Beyond Word Error Rate
A look at why Word Error Rate alone isn't enough to evaluate speech-to-text quality, and which metrics actually predict downstream AI performance in contact center environments.

Automation Discovery: Designing Systems to Extract Blueprints from Conversation Data
See how Cresta’s Automation Discovery turns unstructured conversation data into clear workflow blueprints, helping teams identify repeatable patterns, uncover edge cases, and assess automation readiness with more confidence.

Observability for AI Agents: Tracing Multi-Service LLM Pipelines with Langfuse
A look at how Cresta traces and debugs complex AI agent pipelines in production—from retrieval to generation to tool use—and why observability is critical to improving performance at every step.

Evaluating Speech-to-Text Quality: Beyond Word Error Rate
A look at why Word Error Rate alone isn't enough to evaluate speech-to-text quality, and which metrics actually predict downstream AI performance in contact center environments.

Automation Discovery: Designing Systems to Extract Blueprints from Conversation Data
See how Cresta’s Automation Discovery turns unstructured conversation data into clear workflow blueprints, helping teams identify repeatable patterns, uncover edge cases, and assess automation readiness with more confidence.

Observability for AI Agents: Tracing Multi-Service LLM Pipelines with Langfuse
A look at how Cresta traces and debugs complex AI agent pipelines in production—from retrieval to generation to tool use—and why observability is critical to improving performance at every step.