Cresta was enlisted by the third-largest telecommunications company in the United States. They provide digital cable television, Internet, telephone, and smart home services to millions of customers nationwide. Their live chat sales team handles a variety of conversations, from customers looking to discover new offerings, to customers moving residences, to brand-new customers who are just setting up their services. The live chat team also operates through a business process outsourcer (BPO), which gave the telecom provider limited visibility into the live chat team’s operations and performance. Without visibility, pinpointing strategies for improvement became extremely challenging. In came Cresta.