• Report

Quantifying The Performance Gap

A recent study of more than 600,000 researchers, entertainers, politicians, and athletes found that high performers are 400% more productive than their peers. And studies of businesses reveal that this gap can grow to 800% for highly complex jobs.

Why is this the case? Why can some uniquely outperform their peers? At Cresta, we call this the Performance Gap, and we think about it a lot! Why? Because aside from building AI that’s aimed at addressing it, we at Cresta believe this gap represents a huge opportunity for businesses. From both personnel and a financial perspective. Imagine if every employee performed like a top performer?

In this report you’ll learn

  1. What the performance gap is
  2. Factors contributing to the sales performance gap
  3. Factors contributing to the customer care performance gap
  4. How to bridge the performance gap

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