Historically, delivering better customer experiences and reducing costs in the contact center have been viewed as conflicting goals. At best, leaders have hoped to maintain customer satisfaction as they apply automation to reduce costs, or vice versa. Now, with the advent of generative AI, this paradigm has shifted.
Watch a data-driven conversation with guest speaker Christina McAllister, Senior Analyst at Forrester Research. We’ll explore how human-in-the-loop AI in the contact center can be used to unlock the full potential of every agent, with wide-ranging benefits to both CX and operational efficiency.
In this webinar, you’ll learn how to:

Discover six practical lessons from CX leaders using AI in live operations, from choosing the right first use case to building momentum, adoption, and long-term impact.
Cresta Insights is the system enterprises trust to turn customer conversations into the decisions that drive their business. With three new releases, it becomes more authoritative, more real-time, and more agentic than ever before.
Descubra cómo Cresta AI Agent combina datos reales de clientes, pruebas rigurosas y monitoreo en producción para ofrecer una automatización que funciona de forma confiable a escala.