Every customer conversation is about to change. Come see what's possible.

An exclusive in-person event in Sydney for CX leaders across APAC responsible for contact center operations and customer experience. Hear from Cresta's CEO, Ping Wu, on the future of AI in this space, and from former Telstra CMO Brent Smart on why human connection will become an even greater competitive advantage as AI transforms these interactions.

Understand the moment

Get Cresta's perspective on where AI in customer experience is heading and what it means for your organisation. Walk away with a clear view of the opportunity and a sense of where to focus first.

See what's possible

Experience Cresta's platform through real-world scenarios: demonstrated live, anchored in outcomes. Hear how customers are already using it and what changed for their teams and their customers.

Learn from a leading voice

As AI transforms customer experience, what will set leading organisations apart? Hear Brent Smart's perspective on the role of human connection, brand, and emotion in a world increasingly shaped by AI.

Event agenda

July 29th

Agenda

12:00 – 1:20 PM

Lunch & guest speaker: Brent Smart

As AI reshapes customer experience, the organisations that win will be the ones that figure out how to combine it with something AI alone can't replicate: genuine human connection. Brent Smart, most recently Telstra CMO, has spent his career understanding what makes customers feel something, not just transact. His perspective on where humans and AI belong together is exactly the conversation this moment calls for.

Speaker: Brent Smart

‍

1:30 – 1:50 PM

Welcome

Opening remarks to set up the day and frame the opportunity for organisations in a fast-moving AI market. Speaker: Andrew Cannington

‍

1:50 – 2:30 PM

The AI opportunity & Cresta vision

Why now is a pivotal moment for AI in contact centres, and what it means for the organisations building around it. Cresta's vision, product introduction, what we've built and what we're building, plus a first look at the roadmap before Darren goes deeper.

Speaker: Ping Wu

‍

2:35 – 3:35 PM

Product showcase + roadmap preview

Cresta's platform shown through real-world scenarios: what's possible in practice, and what it means for the teams using it every day. Plus an early look at where Cresta is headed, shared with this group ahead of any public announcement. You'll leave knowing what's coming and when.

Speakers: Ping Wu & Cindy Huang

‍

3:35 – 3:45 PM

Afternoon break

‍

3:45 – 4:45 PM

Customer stories

Hear directly from organisations using Cresta today. Short prepared remarks followed by an open conversation about what changed, what their teams said, and what they'd tell a peer weighing up the same move.

Speaker: Andrew Cannington

‍