How to Capitalize on Generative AI

A guide to realizing its benefits while limiting its risks

This Harvard Business Review article draws on research comprising studies of specific generative-AI projects and broad analyses of how the technology will affect tasks and jobs throughout the economy.

Questions that are addressed include:

• Is generative AI’s importance overblown?
• Are its risks worth the potential rewards?
• How can companies figure out where best to apply it?
• What should their first steps be?