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How to Capitalize on Generative AI

A guide to realizing its benefits while limiting its risks

This Harvard Business Review article draws on research comprising studies of specific generative-AI projects and broad analyses of how the technology will affect tasks and jobs throughout the economy.

Questions that are addressed include:

  • Is generative AI’s importance overblown?
  • Are its risks worth the potential rewards?
  • How can companies figure out where best to apply it?
  • What should their first steps be?

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