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The Aragon Research Globe for Enterprise Coaching, 2024

The enterprise coaching market has quietly emerged as the need to automate the process of live and post interaction coaching is now apparent. Enterprise Coaching the most popular in Sales and Contact Centers but it is not limited to those roles. In Aragon’s first Enterprise Coaching Globe, they evaluate 15 providers.

Key takeaways include:

  • Coaching is needed for nearly all frontline worker positions.
  • Conversation Intelligence, a form of Content AI, can help understand areas and skills to focus on.
  • Sales Coaching and Contact Center Coaching are seeing increased demand.