Why retailers need to use AI to optimize their digital sales channels
Mandatory store closures have left the retail sector especially hard hit by the COVID-19 pandemic. In light of store closures, a leading retailer needed to quickly transition its brick-and-mortar store sales to online channels. With online channels as their only remaining revenue channel, nailing the experience was critical. The retailer needed to transition store associates to online sellers, onboard new team members, and make teams more productive while working from home. Cresta was able to help the retailer achieve this and then some!