Bridging the Performance Gap: Identifying Behaviors for Powerful Sales Outcomes
On-Demand Webinar
Last year, Cresta published the first edition of our Sales Performance Gap report, where we analyzed 340k conversations to understand the differences between top and bottom performers in a contact center. As our work with and understanding of the modern contact center has continued to evolve, so too has our understanding of the Sales Performance Gap – and how to bridge it, while driving the outcomes that supercharge sales and conversions.
With this year’s second edition ebook, we analyzed over 6 million conversations to explore key selling behaviors and the importance of a tailored, three-step approach that not only closes the sales performance gap, but drives successful outcomes.
Register now to join Cresta’s Brandon Feria, Manager of Customer Success, Ching-chi Tu, Data Scientist, and Josh Levin, Director of Product Management as they talk through:
- The current state of the contact center and why bridging the sales performance gap requires an understanding of agents’ behaviors and the outcomes those behaviors drive
- Where this data came from, how we analyzed and interpreted it, and how this turned into real-time – and real-life – winning insights for four leading businesses
- The critical importance of generative AI in developing real-time Outcome Insights that allow a business to pivot and evolve
