Cresta WAVE is coming to Dallas November 12-14, 2025! Request your invitation to attend this exclusive event – Cresta WAVE 2025

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  • Webinar

The impact of Generative AI on revenue-generating contact centers

On-Demand Webinar

How does generative AI impact the contact center strategy? How can I leverage ChatGPT and generative AI to improve business outcomes? What does the contact center of the future look like?
Join Cresta for an exclusive and groundbreaking webinar that delves into the transformative world of generative AI and its profound influence on modern contact centers and the role they increasingly play in revenue generation.
During this webinar, we will discuss how organizations can harness the power of generative AI and its role in shaping the future of customer engagement and sales performance. Join Cresta’s CMO, Scott Kolman, and guest speaker Seth Marrs, Forrester Principal Analyst to learn more.
This webinar will cover the following topics:
  • Get an in-depth understanding of generative AI and its applications in the enterprise world.
  • Uncover real-world use cases, including call summarization and post-call analysis, to enhance agent efficiency.
  • Overcome fears and misconceptions about AI and discover its true value in driving business growth.
  • Discover how AI augments rather than replaces agents, improving overall business outcomes.

Register Now

Presented by
  • Scott Kolman

    CMO, Cresta

  • Seth Marrs

    Principal Analyst, Forrester

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Sunnyvale, California 94086

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Toronto ON M5X 1E8

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