Navigating customer experience with generative AI: Do’s and Don’ts
A recent report from 451 Research showed that nearly 50% of consumers believe that AI will have a significant - and positive - impact on their lives. Overwhelmingly, companies know that they need to implement and deploy generative AI, but where to start to make the most impact? And how to avoid potential pitfalls and tradeoffs in the process? Join Analyst Sheryl Kingstone from 451 Research, and Scott Kolman, CMO of Cresta as they talk about the impact of generative AI on customer care and how companies can successfully navigate AI adoption. In this webinar, you will learn:
- How to drive adoption of generative AI without damaging the customer experience
- How to empower your agents with generative AI to drive efficiency in your customer care strategy
- How the insights from generative AI transform customer analysis and understanding
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Introducing Cresta CLI
Cresta CLI is a command-line interface for the Cresta platform. Developers and the coding agents they work with can read an AI agent's full configuration, query real production conversations, traces, and feedback, script those results into the tools their team already uses, and run tests and deploys inside their own CI/CD pipeline.
Meet Cresta: The Unified Platform for Human + AI Agents
See how leading brands are transforming customer experience and driving greater efficiency with Cresta, the unified platform for human and AI agents.
How Sunbit scaled VIP-level service to millions of customers with Cresta AI
Sunbit's contact center was growing faster than their IVR could handle. By replacing their tree-based phone system with Cresta's AI voice agent and layering in real-time agent assist and 100% QA coverage, Sunbit contained 50% of interactions autonomously, cut routing time from 90 seconds to five, and drove average handle times down 10% — while customer satisfaction went up.