A recent report from 451 Research showed that nearly 50% of consumers believe that AI will have a significant - and positive - impact on their lives. Overwhelmingly, companies know that they need to implement and deploy generative AI, but where to start to make the most impact? And how to avoid potential pitfalls and tradeoffs in the process? Join Analyst Sheryl Kingstone from 451 Research, and Scott Kolman, CMO of Cresta as they talk about the impact of generative AI on customer care and how companies can successfully navigate AI adoption. In this webinar, you will learn:
Join Cassie Kozyrkov, Google’s former Chief Decision Scientist, and Cresta for a candid conversation on what it takes to build AI that’s trusted, helpful, and enterprise-ready.
A blueprint for transforming your knowledge base into an AI-ready foundation: structured for machines, trusted by humans, and optimized for business performance
Discover how leading organizations are redefining performance with modern, predictive, and outcome-driven benchmarks. Whether you’re scaling AI agents or optimizing hybrid teams, this is your blueprint for measuring what matters.