A 3-step playbook for driving revenue in the contact center

How to transform your organization with service-to-sales and generative AI
Contact centers serve as the frontline interface between businesses and customers, shaping initial perceptions and driving subsequent interactions. With today’s rapidly evolving business landscape, contact centers play an increasingly pivotal role not only in providing exceptional customer service, but also in driving revenue growth.
In this practical, actionable playbook, we outline the three steps necessary to successfully empowering your organization to implement and drive the service-to-sales motion in the contact center.
Topics include:
- How to approach this transformation and secure buy-in, from leadership to the frontline
- Key considerations for assessing and training your agents
- Best practices for tracking, monitoring, and reporting on data
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Cresta Launches Automated AI Agent Testing: Closing the Trust Gap in Enterprise AI
With the launch of its Automated AI Agent Testing suite, the company introduces a way to use AI to test AI, giving enterprises the assurance that every AI agent released is accurate, compliant, and production-ready.

Introducing Cresta's Automated AI Agent Testing suite
Trust in AI isn’t assumed, it’s earned through comprehensive, disciplined testing. Cresta’s Automated AI Agent Testing suite validates every release with expert-aligned LLM judges, simulated customers that uncover edge cases, and in-product feedback loops that turn conversation reviews into safeguards. The result: safer, faster deployments you can trust.