A 3-step playbook for driving revenue in the contact center
How to transform your organization with service-to-sales and generative AI
Contact centers serve as the frontline interface between businesses and customers, shaping initial perceptions and driving subsequent interactions. With today’s rapidly evolving business landscape, contact centers play an increasingly pivotal role not only in providing exceptional customer service, but also in driving revenue growth.
In this practical, actionable playbook, we outline the three steps necessary to successfully empowering your organization to implement and drive the service-to-sales motion in the contact center.
Topics include:
- How to approach this transformation and secure buy-in, from leadership to the frontline
- Key considerations for assessing and training your agents
- Best practices for tracking, monitoring, and reporting on data
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What happens when you stop talking about AI—and start building with it?
This brand film was created entirely using generative AI: script, visuals, voiceover, all of it. It’s not just about agentic AI in the contact center...it’s a showcase of what happens when humans and AI truly collaborate. Made by AI. Directed by Cresta.
