A 3-step playbook for driving revenue in the contact center

How to transform your organization with service-to-sales and generative AI
Contact centers serve as the frontline interface between businesses and customers, shaping initial perceptions and driving subsequent interactions. With today’s rapidly evolving business landscape, contact centers play an increasingly pivotal role not only in providing exceptional customer service, but also in driving revenue growth.
In this practical, actionable playbook, we outline the three steps necessary to successfully empowering your organization to implement and drive the service-to-sales motion in the contact center.
Topics include:
- How to approach this transformation and secure buy-in, from leadership to the frontline
- Key considerations for assessing and training your agents
- Best practices for tracking, monitoring, and reporting on data
View more resources

Find Hidden Insights, Fast: Simplify Your Analytics with Cresta AI Analyst
In this live demo, you'll discover how effortlessly you can identify hidden patterns, pinpoint the causes behind issues, and find solutions.

5 Real-Time Agent Augmentation Strategies That Drive Real ROI
Discover how Cresta Agent Assist uses outcome-driven AI, deep conversation context, and integrated data to unlock unique use cases with significant business value.

Introducing Cresta’s Omnichannel AI Agent
Today’s customers move across channels and your AI Agent should too. Cresta’s Omnichannel AI Agent delivers seamless, personalized support across voice and digital channels, switching channels when it helps and preserving context throughout to guide every interaction to resolution. Powered by GenAI, it’s fast, connected, and built for real CX journeys.