Closing The Sales Performance Gap
Improve sales performance by driving these 4 behaviors with your sales reps.
What drives exceptional sales performance?...Past employment? Domain expertise? How you brew your coffee in the morning? To understand the science of selling, we used Cresta to analyze over 340,000 sales conversations to identify exactly what makes top sales professionals stand out from their peers.In this report you’ll learn:
- The definition of the sales performance gap.
- The ROI and opportunity of bridging the sales performance gap.
- Four foundational sales behaviors top sellers do consistently.
- Steps sales leaders can take to bridge the gap and improve sales performance.
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How Cresta AI Analyst helps FinServ leaders manage regulatory change
Customer experience in Financial Services is complex, to say the least. Regulations change with the stroke of a pen, and your business needs to stay compliant and keep your customers informed. This video shows how Cresta AI Analyst helps FinServ leaders keep up with this rapidly-shifting landscape.
From Metrics to Meaning: Insights from the 2025 Benchmarking Study
Join us to gain a clear view of where contact center excellence is heading, and how to position your organization at the forefront of this transformation.

Cresta Launches Automated AI Agent Testing: Closing the Trust Gap in Enterprise AI
With the launch of its Automated AI Agent Testing suite, the company introduces a way to use AI to test AI, giving enterprises the assurance that every AI agent released is accurate, compliant, and production-ready.