Closing The Sales Performance Gap
Improve sales performance by driving these 4 behaviors with your sales reps.
What drives exceptional sales performance?...Past employment? Domain expertise? How you brew your coffee in the morning? To understand the science of selling, we used Cresta to analyze over 340,000 sales conversations to identify exactly what makes top sales professionals stand out from their peers.In this report you’ll learn:
- The definition of the sales performance gap.
- The ROI and opportunity of bridging the sales performance gap.
- Four foundational sales behaviors top sellers do consistently.
- Steps sales leaders can take to bridge the gap and improve sales performance.
View more resources
Fireside Chat: How CX Leaders Turn AI Hype into Reality
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.
Exclusive: a16z and Sequoia-backed AI startup Cresta hits $100M ARR
Cresta, a customer service AI company, hit over $100 million in annual recurring revenue, the startup tells Axios exclusively.

Cresta hits $100M annual revenue
Cresta CEO Ping Wu joins ‘Squawk Box’ to discuss the company’s human & AI hybrid model, who Cresta’s corporate customers are, integrating AI into the customer service experience, future of the call center business, and more.