How to Improve Sales Team Performance

Improve sales performance by driving these 4 behaviors with your sales reps.
What drives exceptional sales performance?...Past employment? Domain expertise? How you brew your coffee in the morning? To understand the science of selling, we used Cresta to analyze over 340,000 sales conversations to identify exactly what makes top sales professionals stand out from their peers.In this report you’ll learn:
- The definition of the sales performance gap.
- The ROI and opportunity of bridging the sales performance gap.
- Four foundational sales behaviors top sellers do consistently.
- Steps sales leaders can take to bridge the gap and improve sales performance.
View more resources

What happens when you stop talking about AI—and start building with it?
This brand film was created entirely using generative AI: script, visuals, voiceover, all of it. It’s not just about agentic AI in the contact center...it’s a showcase of what happens when humans and AI truly collaborate. Made by AI. Directed by Cresta.