The Sales Performance Gap Report 2.0
In this ebook, we’ve analyzed over 6 million conversations to deliver new insights on the types of outcomes that result from contact center agents adhering to key behaviors - ultimately allowing for the creation of a more concrete, repeatable, and ultimately, predictable playbook.
You’ll also hear success stories from four leading businesses across industries on how they’re leveraging Cresta’s generative AI to drive the sales outcomes that truly impact their business.Topics include:
- Current market trends impacting the evolution of the modern contact center
- A three-step approach to driving dependable sales outcomes with generative AI
- The tech features that actually support contact center agents, augmenting their performance
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What CX Orgs Must Get Right in 2026: Building a Human + AI Workforce
Tune into this fireside chat to hear no-hype predictions on how humans and AI agents will work together in CX — and what organizations must do now to prepare.
Alaska Airlines + Cresta: Service at a New Altitude
Learn how Alaska Airlines uses Cresta to understand why guests are contacting them in real time, equip agents with just-in-time knowledge, and reduce friction across the travel experience,all while delivering fast, caring service at scale.

Propel Holdings transforms customer experience with Cresta’s AI platform
As this fast-growing fintech scales, Propel turned to Cresta to handle rising service volume, improve efficiency, and keep people at the center of every interaction.