The Sales Performance Gap Report 2.0

In this ebook, we’ve analyzed over 6 million conversations to deliver new insights on the types of outcomes that result from contact center agents adhering to key behaviors - ultimately allowing for the creation of a more concrete, repeatable, and ultimately, predictable playbook.
You’ll also hear success stories from four leading businesses across industries on how they’re leveraging Cresta’s generative AI to drive the sales outcomes that truly impact their business.Topics include:
- Current market trends impacting the evolution of the modern contact center
- A three-step approach to driving dependable sales outcomes with generative AI
- The tech features that actually support contact center agents, augmenting their performance
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Cresta Launches Automated AI Agent Testing: Closing the Trust Gap in Enterprise AI
With the launch of its Automated AI Agent Testing suite, the company introduces a way to use AI to test AI, giving enterprises the assurance that every AI agent released is accurate, compliant, and production-ready.

Introducing Cresta's Automated AI Agent Testing suite
Trust in AI isn’t assumed, it’s earned through comprehensive, disciplined testing. Cresta’s Automated AI Agent Testing suite validates every release with expert-aligned LLM judges, simulated customers that uncover edge cases, and in-product feedback loops that turn conversation reviews into safeguards. The result: safer, faster deployments you can trust.