The US Customer Experience Decision-Makers' Guide
Introducing the Inner Circle Guides by Contact Babel, a comprehensive series of analyst reports delving into crucial customer contact solutions. These guides are meticulously crafted to provide an in-depth and conclusive understanding of the implementation and utilization of various technologies. They offer an insightful evaluation of vendors and products in the market, coupled with a forward-looking perspective on what the future holds.In the spotlight is the "US Customer Experience Decision-Makers' Guide (2023-24 – 6th edition)," a pivotal annual report dissecting the CX strategy, performance, operations, and technology landscape of organizations in the United States. This report is the result of extensive research, where 187 senior CX and customer contact professionals participated in a detailed structured questionnaire between June and August 2023. Their responses form the backbone of this authoritative study, providing valuable insights into the industry's pulse.In this paper, you’ll learn:
- How important is customer experience to organizations?
- Effect of technology on the customer experience
- The onmichannel customer experience
View more resources
Fireside Chat: How CX Leaders Turn AI Hype into Reality
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.

Windstar Cruises + Cresta: Scaling a High-Touch Guest Experience with AI
Delivering a luxury, guest-first experience at scale isn’t easy, especially when every interaction needs to feel personal. See how Windstar Cruises uses Cresta to support agents in real time, unlock insights from every conversation, and elevate the contact center experience. By leveraging AI across chat and voice, Windstar is able to contain 70% of chats, increase conversion, and analyze 100% of interactions, giving agents the confidence and context to act as true travel advisors. The result: faster answers, more personalized service, and a more data-driven approach to delivering exceptional guest experiences.
United Airlines + Cresta: Helping Customer Experience Take Flight
Delivering exceptional customer experiences at global scale requires more than data, it requires action. See how United Airlines uses Cresta to transform contact center conversations into real-time guidance, helping agents respond with confidence, consistency, and speed. By unlocking insights from every interaction, United empowers teams to elevate service quality, improve operational efficiency, and create better experiences for millions of travelers.