The US Customer Experience Decision-Makers' Guide
Introducing the Inner Circle Guides by Contact Babel, a comprehensive series of analyst reports delving into crucial customer contact solutions. These guides are meticulously crafted to provide an in-depth and conclusive understanding of the implementation and utilization of various technologies. They offer an insightful evaluation of vendors and products in the market, coupled with a forward-looking perspective on what the future holds.In the spotlight is the "US Customer Experience Decision-Makers' Guide (2023-24 – 6th edition)," a pivotal annual report dissecting the CX strategy, performance, operations, and technology landscape of organizations in the United States. This report is the result of extensive research, where 187 senior CX and customer contact professionals participated in a detailed structured questionnaire between June and August 2023. Their responses form the backbone of this authoritative study, providing valuable insights into the industry's pulse.In this paper, you’ll learn:
- How important is customer experience to organizations?
- Effect of technology on the customer experience
- The onmichannel customer experience
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From Metrics to Meaning: Insights from the 2025 Benchmarking Study
Join us to gain a clear view of where contact center excellence is heading, and how to position your organization at the forefront of this transformation.
Cresta Launches Automated AI Agent Testing: Closing the Trust Gap in Enterprise AI
With the launch of its Automated AI Agent Testing suite, the company introduces a way to use AI to test AI, giving enterprises the assurance that every AI agent released is accurate, compliant, and production-ready.
Introducing Cresta's Automated AI Agent Testing suite
Trust in AI isn’t assumed, it’s earned through comprehensive, disciplined testing. Cresta’s Automated AI Agent Testing suite validates every release with expert-aligned LLM judges, simulated customers that uncover edge cases, and in-product feedback loops that turn conversation reviews into safeguards. The result: safer, faster deployments you can trust.