A recent study of more than 600,000 researchers, entertainers, politicians, and athletes found that high performers are 400% more productive than their peers. And studies of businesses reveal that this gap can grow to 800% for highly complex jobs.
Why is this the case? Why can some uniquely outperform their peers? At Cresta, we call this the Performance Gap, and we think about it a lot! Why? Because aside from building AI that’s aimed at addressing it, we at Cresta believe this gap represents a huge opportunity for businesses. From both personnel and a financial perspective. Imagine if every employee performed like a top performer?
In this report you’ll learn: