Fireside Chat: AI Agents Customers Actually Like and CX Teams Trust
AI agents are now on the front lines of customer experience, evolving from assistive tools into autonomous systems capable of handling complex workflows and delivering proactive, personalized experiences at scale.
The truth is: AI agents are easy to demo but building AI agents customers actually want to engage with and CX teams can confidently trust is much harder than it looks.
Join Cresta and special guest Steve Nouri, globally recognized AI leader, Founder of GenAI Works, and advisor on responsible AI adoption and governance, for a discussion on what it really takes to deploy enterprise-ready AI agents in customer experience.
Together, we’ll explore:
- How leading organizations are driving efficiency without sacrificing trust, security, or control
- The operational, data, and knowledge readiness required to deploy AI agents successfully in real-world CX environments
- What it takes to deploy AI agents responsibly at scale, including governance, guardrails, monitoring, and human oversight
If you’re exploring how AI agents can improve efficiency while delivering customer experiences people actually value, this is a conversation you won’t want to miss.
Speakers
View more resources
AI Agent Use Cases for Travel & Hospitality
A practical playbook for airlines, hotels, cruise lines, timeshares, and other guest experience brands to drive revenue, improve loyalty, and scale customer experience
Your Customers and Teams Have Already Told You What Needs to be Fixed – Stop Asking and Take Action
At Reuters Customer Service & Experience West, Alaska Airlines and Cresta discuss how leading organizations are operationalizing AI across the contact center.
Fireside Chat: How CX Leaders Turn AI Hype into Reality
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.