The Inner Circle Guide to Next-Generation Customer Contact
The Inner Circle Guides by Contact Babel are a series of analyst reports investigating key customer contact solutions. The Guides aim to give a detailed and definitive view of the reality of implementing and using these technologies, an appraisal of the vendors and products available, and a view on what the future holds.
“The Inner Circle Guide to Next-Generation Customer Contact” is a contact center and CX research report based on surveys with over 400 UK & US organizations and 1,000 customers from each country.
In this paper, you’ll learn:
- How to use Generative AI and intelligent virtual assistants
- How to use real-time sentiment analysis
- Which niche technologies can break into the mainstream?
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Introducing Cresta’s Omnichannel AI Agent
Today’s customers move across channels and your AI Agent should too. Cresta’s Omnichannel AI Agent delivers seamless, personalized support across voice and digital channels, switching channels when it helps and preserving context throughout to guide every interaction to resolution. Powered by GenAI, it’s fast, connected, and built for real CX journeys.
Why did Forrester call Cresta "...a force to be reckoned with"?
Cresta was named a Leader in The Forrester Wave: Conversation Intelligence Solutions for Contact Centers, Q2 2025. Discover why Forrester named Cresta a "...force to be reckoned with" in conversation intelligence, and why we received the highest possible scores in 16 crucial criteria.
Why Mutual of Omaha Describes Cresta's AI Implementation as “Easily the Best”
“Challenges mean nothing to them”. Hear from Laif Wheeler, Mutual of Omaha’s Vice President of Customer Acquisition, on why implementing Cresta’s end-to-end AI platform was made seamless and easy, thanks to Cresta’s strategic partnership.
