Welcome to the AI Maturity Blueprint webinar series, where expert speakers explore the four essential pillars of AI adoption in contact centers: People, Process, Technology, and ELT Buy-In. In this series, you’ll learn how to build a next-generation contact center where AI and human agents seamlessly collaborate to deliver exceptional results.
Episode #2 focuses on Process Optimization—the key to unlocking AI’s full potential in your contact center.
Even the most advanced AI tools can’t work magic if they’re trapped inside broken processes. Inefficient workflows slow down agents, create friction, and leave AI’s capabilities underutilized. In this session, we’ll show you how to streamline operations so that AI enhances—not hinders—agent performance.
Join Cresta’s James Russell, Head of Customer Transformation, and Brittany Bell, Manager of Customer Success, as they dive into:
If you’re looking to cut handle times, boost agent efficiency, and create a seamless AI-human partnership, this is the session you won’t want to miss.
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.

Delivering a luxury, guest-first experience at scale isn’t easy, especially when every interaction needs to feel personal. See how Windstar Cruises uses Cresta to support agents in real time, unlock insights from every conversation, and elevate the contact center experience. By leveraging AI across chat and voice, Windstar is able to contain 70% of chats, increase conversion, and analyze 100% of interactions, giving agents the confidence and context to act as true travel advisors. The result: faster answers, more personalized service, and a more data-driven approach to delivering exceptional guest experiences.
Delivering exceptional customer experiences at global scale requires more than data, it requires action. See how United Airlines uses Cresta to transform contact center conversations into real-time guidance, helping agents respond with confidence, consistency, and speed. By unlocking insights from every interaction, United empowers teams to elevate service quality, improve operational efficiency, and create better experiences for millions of travelers.