Welcome to the AI Maturity Blueprint webinar series, where expert speakers explore the four essential pillars of AI adoption in contact centers: People, Process, Technology, and ELT Buy-In. In this series, you’ll learn how to build a next-generation contact center where AI and human agents seamlessly collaborate to deliver exceptional results.
Episode #2 focuses on Process Optimization—the key to unlocking AI’s full potential in your contact center.
Even the most advanced AI tools can’t work magic if they’re trapped inside broken processes. Inefficient workflows slow down agents, create friction, and leave AI’s capabilities underutilized. In this session, we’ll show you how to streamline operations so that AI enhances—not hinders—agent performance.
Join Cresta’s James Russell, Head of Customer Transformation, and Brittany Bell, Manager of Customer Success, as they dive into:
If you’re looking to cut handle times, boost agent efficiency, and create a seamless AI-human partnership, this is the session you won’t want to miss.
Go behind the scenes on how Signal came to life. From seamless chat-to-voice experiences to real-time guidance, transparency, and action, Signal showcases what’s possible when AI is designed to understand, assist, and adapt.

Tune into this fireside chat to hear no-hype predictions on how humans and AI agents will work together in CX — and what organizations must do now to prepare.
Learn how Alaska Airlines uses Cresta to understand why guests are contacting them in real time, equip agents with just-in-time knowledge, and reduce friction across the travel experience,all while delivering fast, caring service at scale.