AI and automation are transforming contact centers—but successful implementation isn’t about replacing humans; it’s about empowering them. This webinar explores the Levels of AI and Automation in Customer Experience through a human-in-the-loop approach, showing how AI can enhance operations, improve customer satisfaction, and drive business success.
Join industry experts Russell Banzon, Chief Marketing Officer at Cresta, and Brook Lynch, Divisional Director & Principal Analyst at CCW Digital as we break down the journey from basic automation to intelligent workflow optimization, illustrating how AI when designed with people at the center, leads to smarter, more adaptive customer interactions.
Why Attend?
The journey to AI maturity isn’t just about adopting new technologies—it’s about creating a strategic, data-driven approach that keeps humans at the center. By aligning automation with business goals and continuously optimizing workflows, organizations can unlock new levels of efficiency, customer satisfaction, and growth.
This webinar will equip you with the knowledge and tools to assess your current AI capabilities, set a roadmap for maturity, and ensure that AI and automation work for your people, not against them.
Join us and take the next step toward intelligent automation!
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.

Delivering a luxury, guest-first experience at scale isn’t easy, especially when every interaction needs to feel personal. See how Windstar Cruises uses Cresta to support agents in real time, unlock insights from every conversation, and elevate the contact center experience. By leveraging AI across chat and voice, Windstar is able to contain 70% of chats, increase conversion, and analyze 100% of interactions, giving agents the confidence and context to act as true travel advisors. The result: faster answers, more personalized service, and a more data-driven approach to delivering exceptional guest experiences.
Delivering exceptional customer experiences at global scale requires more than data, it requires action. See how United Airlines uses Cresta to transform contact center conversations into real-time guidance, helping agents respond with confidence, consistency, and speed. By unlocking insights from every interaction, United empowers teams to elevate service quality, improve operational efficiency, and create better experiences for millions of travelers.