Predictions for AI in the Contact Center 2025
What does the future hold for AI in the contact center? We asked 10 industry thought leaders to peer into their crystal balls and share their boldest predictions for 2025.Will virtual agents finally outshine their human counterparts? Will AI stop trying to upsell us on things we didn’t ask for? Or perhaps the real question is: How will humans and machines collaborate to deliver customer experiences so seamlessly that they might just make us love hold music?Join us as we take a sneak peek into the AI-driven future of contact centers—because 2025 will be here before you can say “Your call is very important to us.”
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Building Signal: Inside Cresta’s AI Concierge
Go behind the scenes on how Signal came to life. From seamless chat-to-voice experiences to real-time guidance, transparency, and action, Signal showcases what’s possible when AI is designed to understand, assist, and adapt.

What CX Orgs Must Get Right in 2026: Building a Human + AI Workforce
Tune into this fireside chat to hear no-hype predictions on how humans and AI agents will work together in CX — and what organizations must do now to prepare.
Alaska Airlines + Cresta: Service at a New Altitude
Learn how Alaska Airlines uses Cresta to understand why guests are contacting them in real time, equip agents with just-in-time knowledge, and reduce friction across the travel experience,all while delivering fast, caring service at scale.