Predictions for AI in the Contact Center 2025

What does the future hold for AI in the contact center? We asked 10 industry thought leaders to peer into their crystal balls and share their boldest predictions for 2025.Will virtual agents finally outshine their human counterparts? Will AI stop trying to upsell us on things we didn’t ask for? Or perhaps the real question is: How will humans and machines collaborate to deliver customer experiences so seamlessly that they might just make us love hold music?Join us as we take a sneak peek into the AI-driven future of contact centers—because 2025 will be here before you can say “Your call is very important to us.”
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5 Real-Time Agent Augmentation Strategies That Drive Real ROI
Discover how Cresta Agent Assist uses outcome-driven AI, deep conversation context, and integrated data to unlock unique use cases with significant business value.

Introducing Cresta’s Omnichannel AI Agent
Today’s customers move across channels and your AI Agent should too. Cresta’s Omnichannel AI Agent delivers seamless, personalized support across voice and digital channels, switching channels when it helps and preserving context throughout to guide every interaction to resolution. Powered by GenAI, it’s fast, connected, and built for real CX journeys.

Why did Forrester call Cresta "...a force to be reckoned with"?
Cresta was named a Leader in The Forrester Wave: Conversation Intelligence Solutions for Contact Centers, Q2 2025. Discover why Forrester named Cresta a "...force to be reckoned with" in conversation intelligence, and why we received the highest possible scores in 16 crucial criteria.