The Sales Performance Gap Report 2.0
In this ebook, we’ve analyzed over 6 million conversations to deliver new insights on the types of outcomes that result from contact center agents adhering to key behaviors - ultimately allowing for the creation of a more concrete, repeatable, and ultimately, predictable playbook.
You’ll also hear success stories from four leading businesses across industries on how they’re leveraging Cresta’s generative AI to drive the sales outcomes that truly impact their business.Topics include:
- Current market trends impacting the evolution of the modern contact center
- A three-step approach to driving dependable sales outcomes with generative AI
- The tech features that actually support contact center agents, augmenting their performance
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Fireside Chat: How CX Leaders Turn AI Hype into Reality
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.

Windstar Cruises + Cresta: Scaling a High-Touch Guest Experience with AI
Delivering a luxury, guest-first experience at scale isn’t easy, especially when every interaction needs to feel personal. See how Windstar Cruises uses Cresta to support agents in real time, unlock insights from every conversation, and elevate the contact center experience. By leveraging AI across chat and voice, Windstar is able to contain 70% of chats, increase conversion, and analyze 100% of interactions, giving agents the confidence and context to act as true travel advisors. The result: faster answers, more personalized service, and a more data-driven approach to delivering exceptional guest experiences.
United Airlines + Cresta: Helping Customer Experience Take Flight
Delivering exceptional customer experiences at global scale requires more than data, it requires action. See how United Airlines uses Cresta to transform contact center conversations into real-time guidance, helping agents respond with confidence, consistency, and speed. By unlocking insights from every interaction, United empowers teams to elevate service quality, improve operational efficiency, and create better experiences for millions of travelers.