Unlocking revenue generation in the contact center: How to turn great customer service into sales opportunities with generative AI
Recent research from Metrigy shows that 54% of companies have attached sales quotas to their service representatives - but are these agents set up for success? Is the organization ready for a service-to-sales transformation?
In this eBook, we’ll explore everything you need to know about navigating the service-to-sales journey, the benefits it brings to the contact center, and simple strategies for accelerating the shift.
We’ll also dig into the role generative AI plays in simplifying and maximizing the potential of this paradigm shift.
Topics include:
- Current market and customer trends that are impacting the way contact centers function
- Typical challenges you may run into while implementing the service-to-sales motion — and how to overcome them
- How generative AI empowers agents and managers in unique and critical ways
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What CX Orgs Must Get Right in 2026: Building a Human + AI Workforce
Tune into this fireside chat to hear no-hype predictions on how humans and AI agents will work together in CX — and what organizations must do now to prepare.
Alaska Airlines + Cresta: Service at a New Altitude
Learn how Alaska Airlines uses Cresta to understand why guests are contacting them in real time, equip agents with just-in-time knowledge, and reduce friction across the travel experience,all while delivering fast, caring service at scale.
Propel Holdings transforms customer experience with Cresta’s AI platform
As this fast-growing fintech scales, Propel turned to Cresta to handle rising service volume, improve efficiency, and keep people at the center of every interaction.