Unlocking revenue generation in the contact center: How to turn great customer service into sales opportunities with generative AI
Recent research from Metrigy shows that 54% of companies have attached sales quotas to their service representatives - but are these agents set up for success? Is the organization ready for a service-to-sales transformation?
In this eBook, we’ll explore everything you need to know about navigating the service-to-sales journey, the benefits it brings to the contact center, and simple strategies for accelerating the shift.
We’ll also dig into the role generative AI plays in simplifying and maximizing the potential of this paradigm shift.
Topics include:
- Current market and customer trends that are impacting the way contact centers function
- Typical challenges you may run into while implementing the service-to-sales motion — and how to overcome them
- How generative AI empowers agents and managers in unique and critical ways
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Fireside Chat: How CX Leaders Turn AI Hype into Reality
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.

Cresta hits $100M annual revenue
Cresta CEO Ping Wu joins ‘Squawk Box’ to discuss the company’s human & AI hybrid model, who Cresta’s corporate customers are, integrating AI into the customer service experience, future of the call center business, and more.
