Unlocking revenue generation in the contact center: How to turn great customer service into sales opportunities with generative AI
Recent research from Metrigy shows that 54% of companies have attached sales quotas to their service representatives - but are these agents set up for success? Is the organization ready for a service-to-sales transformation?
In this eBook, we’ll explore everything you need to know about navigating the service-to-sales journey, the benefits it brings to the contact center, and simple strategies for accelerating the shift.
We’ll also dig into the role generative AI plays in simplifying and maximizing the potential of this paradigm shift.
Topics include:
- Current market and customer trends that are impacting the way contact centers function
- Typical challenges you may run into while implementing the service-to-sales motion — and how to overcome them
- How generative AI empowers agents and managers in unique and critical ways
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From Metrics to Meaning: Insights from the 2025 Benchmarking Study
Join us to gain a clear view of where contact center excellence is heading, and how to position your organization at the forefront of this transformation.
Cresta Launches Automated AI Agent Testing: Closing the Trust Gap in Enterprise AI
With the launch of its Automated AI Agent Testing suite, the company introduces a way to use AI to test AI, giving enterprises the assurance that every AI agent released is accurate, compliant, and production-ready.
Introducing Cresta's Automated AI Agent Testing suite
Trust in AI isn’t assumed, it’s earned through comprehensive, disciplined testing. Cresta’s Automated AI Agent Testing suite validates every release with expert-aligned LLM judges, simulated customers that uncover edge cases, and in-product feedback loops that turn conversation reviews into safeguards. The result: safer, faster deployments you can trust.