The Aragon Research Globe for Enterprise Coaching, 2024
The enterprise coaching market has quietly emerged as the need to automate the process of live and post interaction coaching is now apparent. Enterprise Coaching the most popular in Sales and Contact Centers but it is not limited to those roles. In Aragon's first Enterprise Coaching Globe, they evaluate 15 providers.Key takeaways include:
- Coaching is needed for nearly all frontline worker positions.
- Conversation Intelligence, a form of Content AI, can help understand areas and skills to focus on.
- Sales Coaching and Contact Center Coaching are seeing increased demand.
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Fireside Chat: How CX Leaders Turn AI Hype into Reality
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.

Windstar Cruises + Cresta: Scaling a High-Touch Guest Experience with AI
Delivering a luxury, guest-first experience at scale isn’t easy, especially when every interaction needs to feel personal. See how Windstar Cruises uses Cresta to support agents in real time, unlock insights from every conversation, and elevate the contact center experience. By leveraging AI across chat and voice, Windstar is able to contain 70% of chats, increase conversion, and analyze 100% of interactions, giving agents the confidence and context to act as true travel advisors. The result: faster answers, more personalized service, and a more data-driven approach to delivering exceptional guest experiences.
United Airlines + Cresta: Helping Customer Experience Take Flight
Delivering exceptional customer experiences at global scale requires more than data, it requires action. See how United Airlines uses Cresta to transform contact center conversations into real-time guidance, helping agents respond with confidence, consistency, and speed. By unlocking insights from every interaction, United empowers teams to elevate service quality, improve operational efficiency, and create better experiences for millions of travelers.