The US Customer Experience Decision-Makers' Guide
The "US Customer Experience Decision-Makers' Guide (2023-24 – 6th edition)," a pivotal annual report dissecting the CX strategy, performance, operations, and technology landscape of organizations in the United States. This report is the result of extensive research, where 187 senior CX and customer contact professionals participated in a detailed structured questionnaire between June and August 2023. Their responses form the backbone of this authoritative study, providing valuable insights into the industry's pulse.
How three leading companies rely on customized strategies to drive dependable sales performance & outcomes
Cresta analyzed over 6M conversations to determine how often contact center agents are following real-time prompts from Cresta to perform certain behaviors. We then calculated the KPI impact of following these behaviors at the right time. Read on to learn about how this impacted three leading businesses.
The Sales Performance Gap Report 2.0
In this ebook, we’ve analyzed over 6 million conversations to deliver new insights on the types of outcomes that result from contact center agents adhering to key behaviors - ultimately allowing for the creation of a more concrete, repeatable, and ultimately, predictable playbook.
The Inner Circle Guide to Next-Generation Customer Contact
“The Inner Circle Guide to Next-Generation Customer Contact” is a contact center and CX research report based on surveys with over 400 UK & US organizations and 1,000 customers from each country. Download the report to learn more.
SalesTechStar Interview With Scott Kolman, CMO At Cresta
Contact centers were primarily used to drive customer support goals but recent years have seen businesses using contact centers to impact actual sales journeys: Scott Kolman, CMO At Cresta comments on these changes.
New Research Unveils Promising Sales Growth Potential in Contact Centers
To better understand operational shifts and determine how they affect customer service and sales teams across industries, Cresta commissioned a survey of 300 sales and service-to-sales leaders who run revenue-generating contact centers at large enterprises.
CNBC - Squawk on the Street
Aired on June 2, 2023 - Cresta CEO Ping Wu: "Our goal is not to replace agents our goal is to make them better at their jobs and more efficient and more productive."
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