CX leaders are under pressure to cut costs, drive efficiency through automation, and elevate the customer experience — all while navigating a market flooded with AI hype. The real challenge is no longer why AI, but how to operationalize it, prove its value, and deliver results.
In this fireside chat, CX leaders share real-world playbooks for prioritizing high-impact initiatives, bridging the gap between AI vision and execution, measuring ROI, and lessons learned along the way.
Jump to a section in the replay:
05:30 — Finding your starting point for AI transformation
Identifying the right entry points for AI and securing early momentum through quick wins.
09:02 — Internal team alignment
Aligning stakeholders across contact center, customer experience, and technology.
13:06 — Separating AI hype from reality
Evaluating vendors critically and distinguishing realistic areas for AI transformation from overhyped promises.
25:10 — Building readiness for AI transformation
Preparing the enterprise for the AI transformation journey.
28:34 — Driving AI adoption across the enterprise
Getting people comfortable with AI solutions.
33:15 — Managing a hybrid workforce of human and AI agents
How the AI evolution is reshaping workforce skills and roles.
Get comfortable with it not being perfect. If you wait until it's flawless, you'll never launch anything and you'll miss the learning. Start simple, put it in people's hands, and iterate based on what really happens." Dan Greer, SVP Servicing Ops @ Aqua Finance
Turn AI hype into real impact with the plan, platform, and partnership to build and scale a high-performing hybrid workforce with omnichannel AI agents, real-time agent augmentation, and conversation intelligeince over 100% of your conversations.
Build your AI blueprint here.
Cresta CLI is a command-line interface for the Cresta platform. Developers and the coding agents they work with can read an AI agent's full configuration, query real production conversations, traces, and feedback, script those results into the tools their team already uses, and run tests and deploys inside their own CI/CD pipeline.

See how leading brands are transforming customer experience and driving greater efficiency with Cresta, the unified platform for human and AI agents.
Sunbit's contact center was growing faster than their IVR could handle. By replacing their tree-based phone system with Cresta's AI voice agent and layering in real-time agent assist and 100% QA coverage, Sunbit contained 50% of interactions autonomously, cut routing time from 90 seconds to five, and drove average handle times down 10% — while customer satisfaction went up.