CX leaders are under pressure to cut costs, drive efficiency through automation, and elevate the customer experience — all while navigating a market flooded with AI hype. The real challenge is no longer why AI, but how to operationalize it, prove its value, and deliver results.
In this fireside chat, CX leaders share real-world playbooks for prioritizing high-impact initiatives, bridging the gap between AI vision and execution, measuring ROI, and lessons learned along the way.
Jump to a section in the replay:
05:30 — Finding your starting point for AI transformation
Identifying the right entry points for AI and securing early momentum through quick wins.
09:02 — Internal team alignment
Aligning stakeholders across contact center, customer experience, and technology.
13:06 — Separating AI hype from reality
Evaluating vendors critically and distinguishing realistic areas for AI transformation from overhyped promises.
25:10 — Building readiness for AI transformation
Preparing the enterprise for the AI transformation journey.
28:34 — Driving AI adoption across the enterprise
Getting people comfortable with AI solutions.
33:15 — Managing a hybrid workforce of human and AI agents
How the AI evolution is reshaping workforce skills and roles.
Get comfortable with it not being perfect. If you wait until it's flawless, you'll never launch anything and you'll miss the learning. Start simple, put it in people's hands, and iterate based on what really happens." Dan Greer, SVP Servicing Ops @ Aqua Finance
Turn AI hype into real impact with the plan, platform, and partnership to build and scale a high-performing hybrid workforce with omnichannel AI agents, real-time agent augmentation, and conversation intelligeince over 100% of your conversations.
Build your AI blueprint here.
Join Cresta and AI thought leader, Steve Nouri, for a zero-hype chat on what it takes to deploy enterprise-ready AI agents in CX.

In a high-stakes sales environment, every interaction matters, and variability in agent performance can leave real revenue on the table. See how Oportun partnered with Cresta to move from sample-based QA to 100% interaction monitoring, give agents real-time guidance during live calls, and transform coaching from a lagging, compliance-driven function into a data-backed performance engine. By surfacing the behaviors that actually drive results, Oportun has closed the gap between top and mid-tier performers, improved pull-through rates, and delivered material P&L gains, all while building a culture where agents feel set up to win.