
Building the Foundation for Contact Center Agent Success with AI
Unlock the power of AI in your contact center! Explore strategies for exceptional employee experiences and unparalleled customer satisfaction in this latest whitepaper by Frost & Sullivan. Discover how AI revolutionizes agent performance. Download now for transformative insights.
How to Capitalize on Generative AI
This 'Harvard Business Review' article draws on research comprising studies of specific generative-AI projects and broad analyses of how the technology will affect tasks and jobs throughout the economy.

In 2023, generative AI made inroads in customer service
This year saw the rise of new intelligent capabilities for contact centers to support human and virtual agents in their abilities to deliver effective answers and services faster.
Maximizing sales and customer value with AI in the health insurance industry
Explore key trends impacting challenges in the insurance industry and critical strategies for success
The Forrester Wave™ Report: Conversational Intelligence for Customer Service, Q3 2023
Cresta has been named a Strong Performer in The Forrester Wave™: Conversational Intelligence for Customer Support, Q3 2023 report, which evaluates 11 vendors across 32 criteria of CICS providers. Download your complimentary copy of the report today.
Cresta Opera: harnessing AI to create outcomes with clicks, not code
The no-code command center for building AI driven rules that power coaching, QA, and real-time agent assistance
The Aragon Research Globe for Enterprise Coaching, 2024
The enterprise coaching market has quietly emerged as the need to automate the process of live and post interaction coaching is now apparent. Enterprise Coaching the most popular in Sales and Contact Centers but it is not limited to those roles. In Aragon's first Enterprise Coaching Globe, they evaluate 15 providers.
The US Customer Experience Decision-Makers' Guide
The "US Customer Experience Decision-Makers' Guide (2023-24 – 6th edition)," a pivotal annual report dissecting the CX strategy, performance, operations, and technology landscape of organizations in the United States. This report is the result of extensive research, where 187 senior CX and customer contact professionals participated in a detailed structured questionnaire between June and August 2023. Their responses form the backbone of this authoritative study, providing valuable insights into the industry's pulse.
How three leading companies rely on customized strategies to drive dependable sales performance & outcomes
Cresta analyzed over 6M conversations to determine how often contact center agents are following real-time prompts from Cresta to perform certain behaviors. We then calculated the KPI impact of following these behaviors at the right time. Read on to learn about how this impacted three leading businesses.

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