How to Capitalize on Generative AI
A guide to realizing its benefits while limiting its risks
This Harvard Business Review article draws on research comprising studies of specific generative-AI projects and broad analyses of how the technology will affect tasks and jobs throughout the economy.Questions that are addressed include:
- Is generative AI's importance overblown?
- Are its risks worth the potential rewards?
- How can companies figure out where best to apply it?
- What should their first steps be?
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AI Agent Use Cases for Travel & Hospitality
A practical playbook for airlines, hotels, cruise lines, timeshares, and other guest experience brands to drive revenue, improve loyalty, and scale customer experience
Your Customers and Teams Have Already Told You What Needs to be Fixed – Stop Asking and Take Action
At Reuters Customer Service & Experience West, Alaska Airlines and Cresta discuss how leading organizations are operationalizing AI across the contact center.
Fireside Chat: How CX Leaders Turn AI Hype into Reality
Join this session to see how CX leaders cut through the noise, align on priorities, and build data-driven AI roadmaps.