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How to Capitalize on Generative AI
This 'Harvard Business Review' article draws on research comprising studies of specific generative-AI projects and broad analyses of how the technology will affect tasks and jobs throughout the economy.

A guide to realizing its benefits while limiting its risks
This Harvard Business Review article draws on research comprising studies of specific generative-AI projects and broad analyses of how the technology will affect tasks and jobs throughout the economy.Questions that are addressed include:
- Is generative AI's importance overblown?
- Are its risks worth the potential rewards?
- How can companies figure out where best to apply it?
- What should their first steps be?
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What happens when you stop talking about AI—and start building with it?
This brand film was created entirely using generative AI: script, visuals, voiceover, all of it. It’s not just about agentic AI in the contact center...it’s a showcase of what happens when humans and AI truly collaborate. Made by AI. Directed by Cresta.
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