For years, customer experience leaders have been asked to make a tradeoff: deliver better customer experiences or cut costs. .
The next era of CX won’t be defined by how much you automate, but by how you combine humans and AI across the entire customer journey to eliminate hidden causes of friction, uncover insights from every conversation, make human agents better, and automate where AI can deliver the best experience.
The result? CX transformation and lower costs. Not one at the expense of the other.
In this session, we’ll show you how Cresta brings that approach to life for leading customer experiences including CVS Health, Alaska Airlines, Cox, Brinks Home, and Marriott.
You’ll see how Cresta helps CX teams:
Whether you’re early in your AI transformation or already scaling it, you’ll see how a unified approach to humans + AI can transform both sides of the equation: CX transformation and efficiency.
Cresta CLI is a command-line interface for the Cresta platform. Developers and the coding agents they work with can read an AI agent's full configuration, query real production conversations, traces, and feedback, script those results into the tools their team already uses, and run tests and deploys inside their own CI/CD pipeline.

See how leading brands are transforming customer experience and driving greater efficiency with Cresta, the unified platform for human and AI agents.
Sunbit's contact center was growing faster than their IVR could handle. By replacing their tree-based phone system with Cresta's AI voice agent and layering in real-time agent assist and 100% QA coverage, Sunbit contained 50% of interactions autonomously, cut routing time from 90 seconds to five, and drove average handle times down 10% — while customer satisfaction went up.