Plan your dream trip with Cresta AI Agent at CCW Las Vegas – Learn more

  • Products
    Back
    PLATFORM
    AI Platform
    Cresta is the enterprise-grade Gen AI platform built for the contact center and trained on your data.
    • Cresta Opera
    • Integrations
    • Responsible AI
    PRODUCTS
    AI Agent
    Cut costs, not quality, with human-centric AI agents you can trust
    Agent Assist
    Harness real-time generative AI to empower agents with unmatched precision and impactful guidance.
    • Knowledge Assist
    • Auto-Summarization
    Conversation
    Intelligence
    Discover and reinforce the true drivers of contact center performance.
    • Cresta Insights
    • Cresta Coach
    • Cresta Quality Management
    • Cresta AI Analyst
  • Solutions
    Back
    USE CASES
    Sales
    Discover and reinforce behaviors that accelerate revenue growth
    Customer Care
    Deliver brand-defining CX at a lower cost per contact
    Retention
    Transform churn risks into
 lifelong promoters
    Collections
    Accelerate collections while minimizing compliance risk
    INDUSTRIES
    Airlines
    Automotive
    Finance
    Insurance
    Retail
    Telecommunications
    Travel & Hospitality

    Why Transcription Performance Is Holding Back Your AI Strategy

    LEARN MORE
  • Customers
    Back
    Customer Stories
    Learn how Cresta is delivering lasting value for our customers.
    • CarMax
    • Oportun
    • Brinks Home
    • Snap Finance
    • Vivint
    • Cox Communications
    • Holiday Inn
    • A Top Telecom
    • View all case studies

    Our Own Zero to One: Lessons Learned in Building The Brinks Home AI Agent

    LEARN MORE
  • Resources
    Back
    Resources Library
    • Webinars
    • Ebooks
    • Reports
    • Solution Briefs
    • Data Sheets
    • Videos
    • Infographics
    • Media Coverage
    • Press Releases
    Blog
    Industry News
    Help Center
    Solution Bundles

    AI Maturity Blueprint: A Practical Guide to Scaling AI Adoption in the Contact Center

    LEARN MORE
  • Company
    Back
    About Cresta
    Careers
    Trust
    Customers
    Partners

    We’re Going Global! Cresta Expands to APAC and EMEA

    READ THE POST
Request a demo
Request a demo
  • Cresta Blog
  • Announcement
  • Company News

Cresta joins AWS Contact Center Intelligence (CCI) Partner Network

Cresta joins AWS CCI APN

SAN FRANCISCO, January 12, 2021 — Cresta, the real-time intelligence platform for customer conversations, today announced its participation as a launch partner for the global expansion of Amazon Web Services (AWS) Contact Center Intelligence (CCI) solutions. Organizations can now quickly and easily develop intelligent contact center solutions powered by AWS CCI, enhanced with Cresta’s real-time conversational intelligence.

As businesses move to embrace a digital-first future, consumer-facing machine learning (ML) applications like AWS CCI and Cresta’s real-time platform provide easy and flexible ways to deliver a world-class customer experience. Cresta’s use of AWS CCI now provides Cresta products a native integration with Amazon Transcribe, an automatic speech recognition service that makes it easy for developers to add speech-to-text capabilities to their applications. Amazon Transcribe supports over 30 languages and content redaction, allowing customers to further increase transcription accuracy with custom language models and vocabulary. AWS CCI solutions also enable customers to leverage off-the-shelf functionalities powered by AWS ML with their current contact center provider to gain greater efficiencies and deliver increasingly tailored customer experiences — with no ML expertise required. Cresta enables sales and customer care teams to start immediately uncovering insights from every customer conversation. Cresta’s platform further supports agents with personalized, real-time coaching, ultimately improving business performance, employee engagement, and customer satisfaction.

Sales and customer care teams can integrate Cresta AI and start immediately uncovering insights from every customer conversation. Cresta’s platform further supports agents with personalized, real-time coaching, ultimately improving business performance, employee engagement, and customer satisfaction.

“We’re delighted to work with AWS to bring real-time intelligence to the contact center and are already working together to provide industry-leading ML implementations,” said Tim Shi, CTO and co-founder of Cresta. “Now, customers can easily bring contact center solutions into their business, and immediately add Cresta’s unique ability to quickly improve each agent in their real-time interactions.”

Cresta makes business radically more productive by using artificial intelligence (AI) to help teams unlock their full potential. Cresta observes customer interactions to learn what experts do differently and shares this knowledge across teams through real-time coaching delivered during customer conversations. Using Cresta and Amazon CCI, customers can quickly uplevel teams and operate like experts on Day One.

For more information and to learn how real-time intelligence can enhance the performance of sales and customer care teams, visit https://cresta.com/partnership/aws-cci.

ABOUT CRESTA
Cresta makes business radically more productive by using AI to help teams unlock their full potential. Cresta brings together industry-leading AI experts, decades of contact center and sales expertise, proven leadership, and top-tier investors including Andreessen Horowitz and Greylock Partners to transform contact center performance. For more information, please visit cresta.com.

To learn more about AWS CCI Solutions, visit: https://aws.amazon.com/blogs/machine-learning/aws-announces-the-global-expansion-of-aws-cci-solutions/

Author:

January 12, 2021

Going Deeper: How Cresta Integrates With AWS

READ MORE

100 South Murphy Ave Ste 300
Sunnyvale, California 94086

Karl-Liebknecht-Str. 29A
10178 Berlin, Germany

100 King Street West
1 First Canadian Place, Suite 6200
Toronto ON M5X 1E8

Info
  • AI Platform
  • Customers
  • Resources
  • Partners
  • Trust
  • About
  • Careers
  • Blog
  • Support
  • Contact Us
Follow us
  • LinkedIn
  • YouTube
  • Twitter

Newsletter

Subscribe for the latest news & updates

© 2025 Cresta

  • Terms of Service
  • Privacy Policy
  • Employee Privacy Notice
  • Privacy Settings