Blog
Introducing Cresta’s Agent Operations Center: A Unified Command Center for Human and AI Agents
Cresta’s Agent Operations Center is the unified command hub for supervising human and AI agents in real time. Monitor live conversations, guide interactions instantly, and ensure automation delivers accurate, compliant, and on-brand experiences at scale.


5 Reasons Your Post-Call Solution is Letting You Down
If you suspect that your post-call solution isn’t providing the level of benefit it should be, you’re probably right.

Cresta Launches Hardphone Integration, Bringing Cloud Functionality and Generative AI to On-Premises Contact Centers
This new hardphone integration enabling legacy, on-premise contact centers to access the benefits of the cloud, without fully committing to a cloud transformation.

Cresta CMO Talks Generative AI and the Future of Contact Centers with CMSWire
Cresta’s CMO, Scott Kolman, recently caught up with CMSWire to discuss the generative AI buzz, the skepticism ingrained in traditional businesses like contact centers, and more

Generative AI Transforms Travel and Hospitality Contact Centers
Learn why generative AI is transforming the way that a leading travel and hospitality company is driving revenue and conversions.

Bridging the Performance Gap: Identifying Behaviors for Powerful Sales Outcomes
In this webinar recap, learn more about Cresta's evolving approach to identifying the key outcomes that bridge the performance gap.

Cresta Gives Back: Volunteer Day for Our CS Team
Learn how Cresta's CS team gave back with a volunteer day in honor and memory of our coworker, Alfredo Dominguez.

Cresta Named ‘Strong Performer’ in Conversational Intelligence
Cresta has been named a ‘Strong Performer’ in The Forrester Wave™: Conversational Intelligence for Customer Support, Q3 2023

John Donovan on the Potential of Large Language Models in the Enterprise
John Donovan, prior CEO of AT&T Communications, shares his c-level insights on deploying large language models in the enterprise.

Does One Large Language Model Fit All?
Learn about the pros and cons of public and private large language models and why that matters in the modern contact center.

Sales Performance Gap 2.0: Deliver the Outcomes your Contact Center Needs
In our latest ebook, Cresta analyzed 6M+ conversations to determine the outcomes that are driving sales performance in the contact center.

How Five9 and Cresta Work Together For Exceptional Customer Experiences
Learn more about how Cresta and Five9 partner together to deliver exceptional customer experiences in the contact center.

New report: The Inner Circle Guide to Next-Generation Customer Contact
“The Inner Circle Guide to Next-Generation Customer Contact” is a research report digging into the tech revolutionizing contact centers.

Recap: Cresta at CCW 2023
Cresta participated in CCW 2023, learning and educating attendees on how our generative AI-powered products transform the contact center.

Four Key Ways to Ensure Your Generative AI Plan is Ready
AI-enabled apps are increasing significantly; companies are forging ahead with adding all types of AI capabilities to CX apps because of the substantial benefits. Make sure your generative AI plan is ready to go.

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