Blog
Introducing Cresta’s Agent Operations Center: A Unified Command Center for Human and AI Agents
Cresta’s Agent Operations Center is the unified command hub for supervising human and AI agents in real time. Monitor live conversations, guide interactions instantly, and ensure automation delivers accurate, compliant, and on-brand experiences at scale.


Cresta Named ‘Strong Performer’ in Conversational Intelligence
Cresta has been named a ‘Strong Performer’ in The Forrester Wave™: Conversational Intelligence for Customer Support, Q3 2023

John Donovan on the Potential of Large Language Models in the Enterprise
John Donovan, prior CEO of AT&T Communications, shares his c-level insights on deploying large language models in the enterprise.

Does One Large Language Model Fit All?
Learn about the pros and cons of public and private large language models and why that matters in the modern contact center.

Sales Performance Gap 2.0: Deliver the Outcomes your Contact Center Needs
In our latest ebook, Cresta analyzed 6M+ conversations to determine the outcomes that are driving sales performance in the contact center.

How Five9 and Cresta Work Together For Exceptional Customer Experiences
Learn more about how Cresta and Five9 partner together to deliver exceptional customer experiences in the contact center.

New report: The Inner Circle Guide to Next-Generation Customer Contact
“The Inner Circle Guide to Next-Generation Customer Contact” is a research report digging into the tech revolutionizing contact centers.

Recap: Cresta at CCW 2023
Cresta participated in CCW 2023, learning and educating attendees on how our generative AI-powered products transform the contact center.

Four Key Ways to Ensure Your Generative AI Plan is Ready
AI-enabled apps are increasing significantly; companies are forging ahead with adding all types of AI capabilities to CX apps because of the substantial benefits. Make sure your generative AI plan is ready to go.

Introducing Ocean-1: First Contact Center Foundation Model
We’ve created Ocean-1, a foundation model for the contact center. This large language model is the culmination of our experience in deploying generative AI systems for large enterprises and signifies our latest milestone in advancing the cutting edge AI technology for customer facing conversations.

How to Use ChatGPT to Diagnose Revenue Opportunities
Learn how to use ChatGPT to diagnose revenue opportunities in this latest post from Cresta's co-founder and principal data scientist.

Reimagining Post-Call Through the Power of AI
Why do enterprise businesses need a generative AI-powered post-call solution? We explain why - and how - in today's webinar recap!

How Generative AI Can Help Collections Teams Navigate Regulations
Generative AI plays a critical role in supporting collections teams as they navigate a complex regulatory environment and growing volume, enabling better compliance and enhanced performance despite the external factors at play.

The Emerging Stack of Generative AI
In this article, we aim to shed light on the recent advancements in generative AI and provide a view of how the future AI technology stack will unfold.

Two Types of Contact Center Agents Most Impacted by Real-Time Coaching
Real-time coaching can fundamentally change the contact center. But it will especially impact two types of contact center agents. Read on to learn more!

ABCs of Contact Centers: The Tech Driving Modern Customer Experience
Generative AI technology in contact centers is changing the customer experience for good and companies are reaping the benefits. Read on for best practices on implementing and deploying this technology most effectively.

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