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CS/CX
Moving beyond the ‘fix-it squad’ and leveraging customer service to uncover upstream flaws
by
Cresta Team
Michelle Norcross, a CS executive at Fifth Third Bank and ex-Avon and Luxottica, discusses the importance of engaging with customers to reinforce brand trust.
All Topics
CS/CX
Service stays human at Lowe’s, as AI helps associates deliver faster, sharper CX
by
Cresta Team
Lowe’s VP of Digital Customer Experience Gaurav Dixit on leveraging AI to elevate human expertise and personalized customer service in home improvement
All Topics
CS/CX
How ‘digital exhaust’ is choking CX, and AI won’t move the needle until the friction is cleared
by
Cresta Team
GTM and CX expert Kennedy Pereira discusses the importance of data quality in AI integration.
All Topics
Travel and Hospitality
How data-driven CX is eclipsing old school points programs to redefine hotel loyalty
by
Cresta Team
Ellis Connolly of Laasie on instant gratification and rewards to enhance hospitality engagement and drive revenue.
All Topics
CS/CX
When things go wrong, strategic CS turns crisis into trust and stops churn before it starts
by
Cresta Team
DeepHow’s Chief Customer Officer De’Edra Williams on the importance of honesty and alternative solutions for CS teams.
All Topics
CS/CX
Moving beyond the 'fix-it squad' and leveraging customer service to uncover upstream flaws
by
Cresta Team
Michelle Norcross, a CS executive at Fifth Third Bank and ex-Avon and Luxottica, discusses the importance of engaging with customers to reinforce brand trust.
