Blog

Cresta Secures First ISO 42001 Certification in Contact Center AI Space

Leveraging Technology for AI Maturity: Choosing the Right Tools and Platforms

In today’s fast-evolving customer service landscape, staying ahead means more than just keeping up with trends—it requires a strategic focus on the tools and platforms that will future-proof your contact center. As enterprises navigate the complexities of AI adoption, understanding their stage of AI maturity becomes essential.

How to Enhance Call Center Agent Performance in a Customer-First Era

In this blog, we dig into seven strategic approaches that leverage both advanced technology and human-centered practices to boost contact center agent performance and create a truly customer-first experience.

Optimizing Workflows for AI Maturity: Enhance Agent Experience and Drive Better Results

Learn how optimizing workflows allows contact centers to harness the full potential of AI, enhancing the agent experience.

Closing Last-Mile Quality Management Gaps: The Role of Screen Recording in Contact Centers

Contact centers handle complex customer interactions, but fragmented tools often create inefficiencies and compliance challenges. Cresta's new screen recording feature closes this gap in quality management, providing comprehensive visibility into agent interactions. From ensuring regulatory compliance to driving performance improvements, screen recording is transforming contact center operations.

7 Benefits of Call Center Quality Monitoring Software

Learn about the key benefits that come from call center quality monitoring software, including increased customer satisfaction, streamlined compliance, and cost savings.

The Future of the Contact Center: AI Predictions for 2025

Discover the top contact center and AI predictions for 2025, including hyper-personalization, real-time analytics, and advanced self-service. Learn how AI is transforming customer experience and agent workflows to meet rising expectations.

Happier Holidays: How Retail Contact Centers Can Tackle Seasonal Demands with AI

Retail contact centers are under immense pressure during the holiday season, as shoppers expect seamless and efficient support. AI-driven solutions can help tackle this demand surge by automating routine inquiries, enhancing personalization, and ensuring a smooth omnichannel experience. Learn how AI enables retail contact centers to deliver exceptional service, foster customer loyalty, and streamline operations during the busiest time of year.

The Role of People in AI Maturity: Building a Culture of AI-Readiness in Your Contact Center

Achieving AI maturity requires more than advanced tools—it’s about creating a culture where teams embrace AI as a partner, not a threat. Learn how fostering collaboration, growth mindsets, and reskilling programs can drive AI success in your contact center.

Unlocking Customer Retention: How Aptive Uses Cresta to Save Customers and Drive Revenue

For Aptive Environmental, a leading pest control service provider, the stakes were high. With tens of thousands of customer interactions happening every month, ensuring consistency and quality was not just a goal but a necessity. When they partnered with Cresta, they didn’t just improve operations—they set a new benchmark for customer retention and efficiency.

Cresta Raises $125M to Create the Unified Platform for Human and Virtual Agents

Learn about Cresta's $125M Series D round of funding and the opportunity it gives us to double down on the work we’re already doing and rapidly deliver more value to our customers.

Cresta Crew: Sai Vivek, Field Chief Technology Officer

Meet Cresta's new Field CTO, Sai Vivek, and learn what drew him to join Cresta from his experience at Google and Verizon.

Navigating Call Recording in Modern Contact Centers

With an ever-growing push for high-quality customer interactions and insights, recording customer service calls in the contact center has become both a practical necessity and a significant ethical and regulatory consideration. Read this blog to learn key considerations for securing customer consent.

Agent Empowerment: The Future of Contact Center Performance Management

In this blog, dive into the evolving landscape of contact center performance management and explore why agent empowerment is an increasingly central theme.

Announcing Cresta Voice Virtual Agent: What Sets It Apart & What the Market Is Getting Wrong

Discover how Cresta Voice Virtual Agent is redefining customer experience. Learn how we combine generative AI with human-centric design to handle complex workflows, unlock new revenue, and elevate every interaction.