Most companies build customer personas from surveys, CRM records, support tickets, and periodic workshops. Sources that are siloed, incomplete, and quickly out of date.
By the time you dust them off for AI Agent testing, they reflect how teams think customers behave, not how they actually do.
AI Agents don't fail on the happy path. They fail on the customers you didn't see coming.
Join this session to see how to use your own conversation data to build and validate AI Agents with confidence:
The data you need to confidently build and deploy AI Agents is already in your conversations. Join us on June 30 to see how to use it.

Discover six practical lessons from CX leaders using AI in live operations, from choosing the right first use case to building momentum, adoption, and long-term impact.
Cresta Insights is the system enterprises trust to turn customer conversations into the decisions that drive their business. With three new releases, it becomes more authoritative, more real-time, and more agentic than ever before.
Descubra cómo Cresta AI Agent combina datos reales de clientes, pruebas rigurosas y monitoreo en producción para ofrecer una automatización que funciona de forma confiable a escala.