The benchmarks that defined contact center excellence even a few years ago no longer hold true. As AI, analytics, and customer expectations evolve, leaders are being challenged to redefine what “great” really means.
In this forward-looking conversation, Robin Gareiss (CEO and Principal Analyst, Metrigy) and James Russell (Director, Customer Transformation, Cresta) bring together the best of research and real-world practice to reveal how high-performing organizations are setting new standards for performance in 2025 and beyond.
This session explores:
This isn’t a discussion about dashboards, it’s a conversation about direction. Join us to gain a clear view of where contact center excellence is heading, and how to position your organization at the forefront of this transformation.

Discover six practical lessons from CX leaders using AI in live operations, from choosing the right first use case to building momentum, adoption, and long-term impact.
Cresta Insights is the system enterprises trust to turn customer conversations into the decisions that drive their business. With three new releases, it becomes more authoritative, more real-time, and more agentic than ever before.
Descubra cómo Cresta AI Agent combina datos reales de clientes, pruebas rigurosas y monitoreo en producción para ofrecer una automatización que funciona de forma confiable a escala.