
Customer Service Agents Think AI Could Actually Help Them
Customer service agents actually see a silver lining in AI, not just dark clouds. At least two new studies indicate agents believe generative AI will enhance their jobs and not eliminate them.

State of the Agent Report 2024: GenAI's Rise in the Contact Center
In this report, we share a deep dive into research on how contact center agents genuinely feel about the use of generative AI in their day-to-day lives. You’ll learn why agents are more accepting of AI than it may seem, and which applications are most impactful.

Cresta CEO Ping Wu: Many Contact Centers Misunderstand the Value of LLMs
The AI visionary highlights three misconceptions that contact centers – and the broader business – have over implementing GenAI

Brinks, CarMax, and Cox: Shaping the future of the enterprise contact center with AI
Join three industry-leading Cresta customers, Brinks, CarMax, and Cox Communications, as they share every part of their journeys to transform their contact center operations with generative AI.

Market Study: State of Generative AI
This report explores how generative AI goes far beyond simply automating the contact center, and instead elevates the full operational scope of the contact center. You’ll learn where generative AI can have the most impact, and how to nimbly navigate these changes to your organization.

Four benchmarks every contact center leader should know
Download our new ebook to learn about four benchmarks that will help contact center leaders think outside of the box about driving operational efficiencies and lasting growth.

Cresta: Enterprise AI for the contact center
Reinvent the contact center, with enterprise-grade generative AI. Pinpoint the true drivers of performance, dramatically cut costs with targeted automation, and empower every employee to work smarter and faster with AI-native co-pilots, quality management, and coaching - all trained on your data. Learn why the world’s leading contact centers trust Cresta’s end-to-end generative AI platform.

AI Leaders to Watch
One way to find out where AI is heading: follow the money. Here’s our analysis of the AI application providers attracting the most attention and funding.

Four benchmarks every contact center leader should know in 2024
Join Cresta experts as they dive into how key metrics and the way they’re measured are changing in the contact center. You'll learn four key benchmarks that all contact center leaders should be tracking and how to drive success with your team.

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