Resources Library

Cresta AI Agent

Engage customers with human-like conversations that adapt to their needs while safeguarding your brand and data, eliminating the trade-off between cost efficiency and exceptional customer experience.

AI Maturity Blueprint: A Practical Guide to Scaling AI Adoption in the Contact Center

A proven roadmap for scaling AI adoption that prioritizes people, processes, technology, and executive leadership team (ELT) buy-in. Packed with actionable insights, real-world case studies, and a step-by-step AI maturity checklist, this guide is your key to unlocking the full potential of AI.

Process Optimization in AI-Powered Contact Centers: What It Takes to Win

Join Cresta’s James Russell, Head of Customer Transformation, and Brittany Bell, Manager of Customer Success, as they dive into Process Optimization—the key to unlocking AI’s full potential in your contact center.

Can Cresta AI Agent Finally Fix Automated Customer Service

Can Cresta AI Agent finally fix AI-powered automation? Most virtual agents frustrate customers by misunderstanding requests, forcing repetition, and failing at critical moments. We put Cresta AI Agent to the test with three real-world customer service nightmares that typically break traditional virtual agents.

AI Maturity Blueprint Webinar Series: Building a Culture of AI-Readiness in Your Contact Center

Join Theresa Piasta, Director of Customer Strategy at Cresta, and Nate Brown, Head of CX Advisory at MetricSherpa, as they share actionable insights on how to build AI buy-in, reskill your teams, and empower your workforce for an AI-driven future.

Introducing AI Analyst: Business Insights Delivered in Minutes

Meet Cresta's AI Analyst, your ultimate tool for understanding customer conversations and optimizing operations. Got a burning question about what’s impacting your customers? Just ask AI Analyst.

Humans + AI: The Formula for CX Excellence

Discover how to achieve exceptional customer experiences by harnessing the strengths of humans and AI together.

Unlock the Power of AI: 7 Tips to Transform Your Knowledge Base

Your Contact Center Knowledge Base May Be Failing You (and What To Do About It)

Join Justin Robbins, Founder & Principal Analyst at Metric Sherpa, and Devon Mychal, Director of Product Marketing at Cresta, for an engaging webinar where we’ll pull back the curtain on the current state of enterprise knowledge bases.