Resources Library

Webinars

Fireside Chat: How CX Leaders Turn AI Hype into Reality

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Videos

United Airlines + Cresta: Helping Customer Experience Take Flight

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Reports

2026 CX Workforce Report

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Media Coverage

"AI Agent will get better over time," says Cresta CEO

Cresta's CEO, Ping Wu discusses the outlook for AI hybrid workplaces and the return on investment on the technology.

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Video

Introducing Automation Discovery: Build the Blueprint for CX Automation

Cresta Automation Discovery pinpoints which contact center conversations are ready for automation. It combines data on flow complexity, conversation volume, and resolution rates to generate a single readiness score—so you can prioritize, prove value, and start fast.

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Conversation Intelligence
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Video

The AI Changemakers: Leading Complex Enterprise Transformations

Hear how Sri Narasimhan, VP of Enterprise Customer Experience & Insights at CVS Health, is driving real change careful planning, detailed execution, and buy-in from stakeholders.

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Video

Opening Keynote: AI and the Future of the Customer Experience

Changing technology and customer needs are reshaping the contact center more rapidly than ever before, and businesses that don’t ride the wave risk being flattened by it. In the opening keynote, Ping Wu, CEO of Cresta, will share what the coming years will look like as the customer experience fundamentally transforms. Join us for a look into the future as we unveil new advancements from Cresta to power your success now and for years to come.

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Video

Turning Enterprise AI into Measurable ROI

MIT reports that 95% of enterprise AI pilots fail. What sets the 5% apart? Join Bob Victor, SVP of Consumer Solutions at Comcast Business, Edmond Mackey, Chief Strategy Officer at Aptive, and Robin Gareiss, CEO of Metrigy Research, for a discussion on how to identify high-value opportunities, build compelling business cases, and deliver ROI from AI transformation initiatives.

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Video

AI Agents in Action: Lessons from the Front Lines

AI agents are delivering remarkable customer experiences at a fraction of the cost. But what does it take to deploy them successfully? Which use cases are proving most effective? And how do you manage a hybrid workforce of humans and AI? Get answers straight from the source in this panel featuring Kevin Dillman, Senior Director of Central Reservations at Xanterra Travel Collection and Colin Taylor, Senior Director of Shared Services at Propel Holdings.

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Video

A View From AI’s Cutting Edge

This session will feature Sharad Sachdev, Global Lead for Gen AI-Powered Customer Experience at Accenture, in conversation with Cresta CEO, Ping Wu, on how to implement generative AI successfully in the enterprise. The session will uncover tangible lessons from one of the world’s leading consulting firms and systems integrators on where to start, how to manage the transformation, and how to capture the full value of AI in the customer experience.

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Video

A Rising Tide: How Businesses Can Thrive Amid Rapid Tech Advancement

John Donovan sits at the intersection of business and emerging technology. He is the former CEO of AT&T Communications, a prolific technology investor, the lead independent director of Palo Alto Networks, and a director of Lockheed Martin. Join John and Alex Cramer, Chief Revenue Officer of Cresta, for a conversation about how businesses can lead the way in leveraging new technologies, as well as the risks that come with being left behind.

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WAVE 2025 Closing Keynote with Special Guest Molly Bloom

Molly Bloom, famed for running an exclusive high-stakes poker game, shares her powerful story of grit, resilience, and reinvention—an inspiring journey from setback to success.

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