Blog - Industry News
The Hybrid Workforce is Here: What CX Leaders Must Get Right in 2026
AI is no longer just a productivity layer in the contact center — it’s becoming part of the workforce itself. In this preview of our upcoming webinar, we explore what the “hybrid workforce” really means for CX leaders in 2026, how human and AI agents will work together at scale, and what organizations must get right now to design, govern, and measure this new operating model.


CCW 2024: Come see Cresta at Booth 609 and enter our sweepstakes
Cresta will be at CCW 2024 this year at Booth 609! Come hear from Mutual of Omaha and United Airlines on genAI for the contact center.

What is real-time agent assist and how does it work?
Learn more about AI copilots and how crucial real-time agent assist is to improving efficiency and driving employee engagement in the contact center.

How to turn great customer service into sales opportunities with generative AI
Download our new ebook to learn how to turn great customer service in the contact center into revenue growth with generative AI

Best practices for mastering generative AI in financial services
Learn best practices for assessing and implementing generative AI in financial services.

What is automated quality management? - And why is it integral to transforming contact center operations?
Learn about how leading companies are deploying automated quality management in their contact centers to drive transformation.
3 key considerations for successfully deploying AI for customer care
Learn three key considerations any organization should reflect on before deploying AI for customer care in a successful way

The intersection of generative AI and big data: A turning point for financial services
Learn how the relationship between generative AI and big data is poised to transform the way financial institutions operate, interact with customers, and drive growth

Generative AI’s role in the rapid advancement of CX
To clarify the value of generative AI in improving customer experience, Metrigy Research explored Generative AI’s Role in Rapid Advancement of CX in a recent whitepaper. We’ll highlight some of the report’s key insights to support your CX journey.

Build vs. Buy: Pros and cons of building your own generative AI solution
Is it better to build your own generative AI solution or to partner with an AI provider? Let's explore both sides of the debate to clarify the best path forward.

AI predictions for 2024 and what it means for your business
To help cut through the AI hype, call out common misconceptions, and offer predictions for AI in 2024, Cresta recently co-hosted a discussion with Opus Research, bringing together perspectives from leading industry experts on what lies ahead.

Unlocking personalization at scale with the power of AI
For revenue-generating and service-to-sales contact centers, personalization is no longer a nice-to-have. We'll explore 4 ways to scale personalization in the contact center.

Security as a competitive advantage: Evolving with the threat environment
Your contact center’s security may be vulnerable, and that’s a bigger (and more costly) problem than ever before.
How to gamify (not game) with Generative AI in the contact center
Value-add gamification is a compelling opportunity in the contact center. But how do you get a true reflection of your conversations without employees gaming the system?

How custom summarization saves hours of after-call work
One of the most remarkable abilities in large language models (LLMs) is to distill extensive and complex information into concise, coherent, and meaningful summaries.

How to maximize the value of your telco’s ServCo (and why it’s so urgent)
In light of lackluster financial performance, telcos are increasingly unbundling their operations, and dealing with complicated dilemmas that emerge in the fallout. We’ll explore what those challenges look like, and outline how telco leaders can drive greater value from their ServCos.

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