De las métricas al significado: conclusiones del estudio de benchmarking de 2025
Acompáñenos y obtenga una visión clara de hacia dónde va la excelencia en el contact center y de cómo situar a su organización a la cabeza de ese cambio.
Pruebas automatizadas de agentes de IA: proteger la experiencia de cliente a gran escala
Acompañe a Cresta y conozca por dentro las ventajas estratégicas de las pruebas automatizadas de agentes de IA, que dan seguridad para crecer y reducen el riesgo.
Más allá del botón “0”: crear agentes de IA que los clientes adoren
Únete a Cassie Kozyrkov, ex Chief Decision Scientist de Google, y a Cresta para una conversación franca sobre lo que se necesita para construir una IA confiable, útil y lista para la empresa.
Find Hidden Insights, Fast: Simplify Your Analytics with Cresta AI Analyst
In this live demo, you'll discover how effortlessly you can identify hidden patterns, pinpoint the causes behind issues, and find solutions.
5 Real-Time Agent Augmentation Strategies That Drive Real ROI
Discover how Cresta Agent Assist uses outcome-driven AI, deep conversation context, and integrated data to unlock unique use cases with significant business value.

The Voice AI Tipping Point: Why AI Agents Are Ready to Take the Mic
AI agents are no longer just glorified IVRs. They’re evolving—fast. Advances in language models, real-time business logic, and adaptive learning mean AI agents can now handle complex conversations with nuance, accuracy, and even a little charm.

Leveraging Technology for AI Maturity: Choosing the Right Tools and Platforms
Welcome to the AI Maturity Blueprint webinar series, where expert speakers explore the four essential pillars of AI adoption in contact centers. Episode #3 is all about cutting through the AI hype and getting real about technology. Choosing the right tools, avoiding costly mistakes, and building a tech stack that delivers on AI’s promise.

Winning ELT Buy-In: Getting Leadership to Champion Your AI Initiatives
The fourth episode in our AI Maturity Blueprint webinar series tackles the single most critical factor in AI success—executive support. You can have the right people, the right processes, and cutting-edge technology, but without leadership buy-in, even the best AI initiatives can stall.

The Path to AI Maturity: Understanding the Levels of Augmentation and Automation
Join industry experts Russell Banzon, Chief Marketing Officer at Cresta, and Brook Lynch, Divisional Director & Principal Analyst at CCW Digital as we break down the journey from basic automation to intelligent workflow optimization, illustrating how AI when designed with people at the center, leads to smarter, more adaptive customer interactions.

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