Blog
Introducing the Next Generation of Cresta Insights: A Complete System for Enterprises to Understand Their CX
Discover how the latest advances in Cresta Insights bring together more authoritative Topic Discovery, real-time trend detection, and a more agentic AI Analyst to help enterprises move from customer signals to action faster.
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Cresta Connect26 Australia: Building the Future of CX Takes an Ecosystem
We hosted Cresta Connect26 Australia at the iconic Sydney Opera House - in this post, we break down the key insights from the event.

How Cresta Grades Its Agents: Evaluators in an LLM World
Learn how Cresta evaluates AI Agents at scale using LLM judges, deterministic checks, simulations, and human calibration to catch failures before launch and build trust in high-stakes environments.
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Bringing Cresta's AI Agent to Avaya Infinity: Inside a New WebSocket Voice Integration
What makes Avaya's new streaming media integration different, and what we learned putting a voice AI agent on top of it.

Before the Dashboard Knows: Detecting Real-Time Trends in CX Conversations
Get a deep dive into how our newest Insights capability, Real-Time Trends, works in this blog post from the engineering team.
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Introducing the Next Generation of Cresta Insights: A Complete System for Enterprises to Understand Their CX
Discover how the latest advances in Cresta Insights bring together more authoritative Topic Discovery, real-time trend detection, and a more agentic AI Analyst to help enterprises move from customer signals to action faster.

Seasonality Isn’t the Problem. Workforce Rigidity Is.
Seasonal demand may be predictable, but contact center operations often struggle to keep up. This Cresta IQ analysis explores how demand volatility, workforce rigidity, and AI-powered elasticity shape the future of seasonal support.

Cresta’s Compass AI: Improving Discoverability in Enterprise Applications
A look at how Cresta reimagined enterprise navigation for an AI-first world: introducing Compass, a new Director experience that uses an AI support agent to help users move across workflows, find relevant context, and take the next step toward their goals.
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What I Learned by Dogfooding Our Own AI Agent, Signal
Get a deep dive on what we discovered when using Synthetic Customers on our own website's AI Agent, Signal

Cresta Continues International Expansion with Spain Launch
Learn about Cresta's latest global expansion into Spanish markets

Cresta Launches Training Simulator, Bringing AI Agent Technology to Human Agent Training
Cresta Training Simulator uses AI-powered simulations based on real customer conversations to help agents build skills faster, improve readiness, and turn coaching into measurable performance gains.

Recap: Cresta at CCW Las Vegas 2026
Cresta hit CCW 2026 and soaked it all up - read a recap of our week at Contact Center Week

Cresta Unveils 3 Products to Strengthen AI Platform
Principal Analyst and CEO, Robin Gareiss of Metrigy, recaps Cresta's 3 AI Agent announcements and breaks down what this means for CX leaders

Cresta Conductor: The Agent for AI Agent Development
Cresta Conductor is a developer-first environment for building, testing, and improving production AI agents grounded in real customer conversations, business context, and Cresta’s enterprise deployment patterns.

The Data Comes First: Mining Real Conversations for Test Coverage
Learn how Cresta mines historical data, synthetic customers, knowledge-base Q&A pairs, and post-launch feedback to build test coverage that reflects how customers actually behave.

What 300 Leaders Told Us About the Future of Customer Experience Work
A preview of our new research into 300 CX, support, operations, and IT leaders, exploring how AI is reshaping customer experience work, changing the role of human agents, and redefining what it takes to scale customer experience effectively.

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