Blog - Producto

Introducing the Next Generation of Cresta Insights: A Complete System for Enterprises to Understand Their CX

Discover how the latest advances in Cresta Insights bring together more authoritative Topic Discovery, real-time trend detection, and a more agentic AI Analyst to help enterprises move from customer signals to action faster.

Cresta Launches Training Simulator, Bringing AI Agent Technology to Human Agent Training

Cresta Training Simulator uses AI-powered simulations based on real customer conversations to help agents build skills faster, improve readiness, and turn coaching into measurable performance gains.

Cresta Conductor: The Agent for AI Agent Development

Cresta Conductor is a developer-first environment for building, testing, and improving production AI agents grounded in real customer conversations, business context, and Cresta’s enterprise deployment patterns.

Introducing AI Agent Testing 2.0: Confidence at Launch, Confidence at Scale

Most AI agent testing programs peak on launch day. Requirements drift, evaluators lose signal, and coverage gaps widen as the agent evolves. Cresta AI Agent Testing 2.0 introduces a new architecture: AI-drafted requirements, calibrated LLM evaluators, and test coverage that builds itself from real production signal.

Introducing Synthetic Customers: A Living Model of Your Customer Base, Derived From Real Conversations

Introducing Synthetic Customers: a new way to test AI agents, train human agents, pressure-test decisions, and understand your customer base — all from personas derived directly from your real conversation data.

Introducing Knowledge Agent: Real-Time Answers, Right Where Agents Work

Learn about Knowledge Agent, an innovation that eliminates the need for human agents to search during live conversations by delivering real-time answers directly inside the browser where agents already work.

Cresta Expands Global Reach with Real-Time Voice Translation and Multilingual AI Across the Platform

Cresta’s latest launch makes global CX effortless—with real-time voice translation, multilingual AI, and insights across every language.

How Using Conversation Intelligence in the Healthcare Industry Solves Communication Gaps

Discover how AI-powered conversation intelligence helps payers and providers uncover root causes of service friction, improve member satisfaction, and support faster, data-driven decision-making.

How Retailers Use Conversation Intelligence to Uncover Buying Friction in Real Time

Discover how AI-powered conversation intelligence helps uncover real-time buying friction, surface product feedback trends, and optimize the digital-to-agent handoff—without waiting weeks for insights.

Cresta Launches Automated AI Agent Testing: Confidence in Every Conversation

Confidence, automated. Cresta’s AI-powered testing suite makes every AI Agent release more reliable, efficient, and customer-ready.

From Damage Control to Proactive Solutions: How Travel & Hospitality Uses Conversation Intelligence to Stay Ahead

Learn how leading hotels and airlines are using AI-powered conversation intelligence to manage outages, app rollouts, and guest frustration in real time.

Turning Customer Conversations Into Strategy: AI in Home Security, Home Services & Telecom

Discover how AI-powered conversation intelligence is transforming strategy for home security, home services, and telecom providers by unlocking real-time insights from customer conversations.

Transferencias de agente de IA a agente humano: las mejores prácticas que necesita

Descubra las mejores prácticas para lograr transferencias fluidas de IA a humanos que mantengan a los clientes contentos y libres de frustraciones.

Email Is In the Loop: Cresta Expands Agent Assist and Conversation Intelligence Across Every Major Channel

Más allá del multicanal: una guía para implementar agentes de IA omnicanal para una CX escalable y fluida

Aprenda cómo ofrecer una CX escalable y fluida con agentes de IA omnicanal que conectan cada conversación, canal y punto de contacto con el cliente. Descubra por qué los chatbots aislados no son suficientes y qué se necesita para hacerlo bien.