
Generative AI’s Role in Rapid Advancement of CX
Companies that haven’t yet explored the use of generative AI could quickly find themselves on the wrong side of the gap between the technology haves and the technology have-nots. This report explores ways to keep ahead on CX advancements including: assisting agents with in-the-moment advice and surfacing insights for impactful business outcomes.

How to Capitalize on Generative AI (Harvard Business Review)
This 'Harvard Business Review' article draws on research comprising studies of specific generative-AI projects and broad analyses of how the technology will affect tasks and jobs throughout the economy.

Building the Foundation for Contact Center Agent Success with AI
Unlock the power of AI in your contact center! Explore strategies for exceptional employee experiences and unparalleled customer satisfaction in this latest whitepaper by Frost & Sullivan. Discover how AI revolutionizes agent performance. Download now for transformative insights.

How to Capitalize on Generative AI
This 'Harvard Business Review' article draws on research comprising studies of specific generative-AI projects and broad analyses of how the technology will affect tasks and jobs throughout the economy.

In 2023, generative AI made inroads in customer service
This year saw the rise of new intelligent capabilities for contact centers to support human and virtual agents in their abilities to deliver effective answers and services faster.

Maximizing sales and customer value with AI in the health insurance industry
Explore key trends impacting challenges in the insurance industry and critical strategies for success

Sales Effectiveness in Revenue-Generating Contact Centers Report
Cresta surveyed 300 sales and service-to-sales leaders to understand how they are navigating these industry-wide changes, adopting new best practices, and preparing for the future.

The Forrester Wave™ Report: Conversational Intelligence for Customer Service, Q3 2023
Cresta has been named a Strong Performer in The Forrester Wave™: Conversational Intelligence for Customer Support, Q3 2023 report, which evaluates 11 vendors across 32 criteria of CICS providers. Download your complimentary copy of the report today.

Compliance at Scale: How Collections Teams Can Navigate a Complex Regulatory Landscape
Macro trends affecting the collections industry today and the key strategies that collections contact centers should be looking to deploy to stay ahead amid these seismic shifts.

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