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Unlocking personalization at scale with the power of AI

For revenue-generating and service-to-sales contact centers, personalization is no longer a nice-to-have. We'll explore 4 ways to scale personalization in the contact center.

How to maximize the value of your telco’s ServCo (and why it’s so urgent)

In light of lackluster financial performance, telcos are increasingly unbundling their operations, and dealing with complicated dilemmas that emerge in the fallout. We’ll explore what those challenges look like, and outline how telco leaders can drive greater value from their ServCos.

Cresta CTO & Co-Founder on Driving Contact Center Revenue with AI

Cresta’s CTO and co-founder, Tim Shi, recently discussed the impact if AI on revenue generating contact centers with analyst Jon Arnold. Here are highlights from that discussion.

The Impact of Generative AI on Revenue-Generating Contact Centers

For sales-focused organizations, generative AI represents an exciting opportunity — if properly leveraged.

4 Trends Shaping Contact Centers in the Insurance Industry

Four trends continue to have tremendous impact on the intersection of contact centers and generating value in the insurance industry, and require a strategic and full response.

4 Sales Behaviors Proven to Increase Revenue and Drive Conversions

Through analyzing more than 340,000 inbound sales conversations across a variety of industries, we were able to uncover the key behaviors that top sales performers are doing, that most predict a value add for both customers and businesses.

Case Study: Fortune 500 Company Drove 7% Increase in Revenue

With open enrollment – and peak volume for customer service calls – approaching, the company was seeking a solution to streamline their operations.

How to Build Differentiated CX in Financial Services

How can financial services leaders build better CX to foster a loyal customer base? In a complex industry growing more saturated, a few key opportunities to stand apart have emerged. We’ll outline the ways financial businesses can differentiate themselves, and highlight the ways Cresta can help. Read this blog post to learn more.

How Cox and Cresta partner to increase revenue

Cresta’s Real-Time Coaching Platform helped Cox communications grow revenue per conversation by 30% and reduce ramp time by 2 weeks. Read this blog post to learn how!

Contact Center ROI: Transform Cost Centers into Value Centers

Like the call centers of yesteryear, modern customer service (CS) contact centers aren't known for being money makers for big brands. If anything, they're traditionally seen as cost centers, with a big focus placed on efficiency and cost savings. But CS leaders are challenging traditions as they continue to adapt to the pandemic rethink the contact center in the age of remote work.

The 4 “Magic” Behaviors that Close Sales Performance Gaps

We’ve identified a surprising gap in sales performance. We analyzed 340,000 sales conversations in Q1 2021 and discovered top performers generated $47 million in sales, compared to just $19 million by lower performers (~2.5x). So, what exactly made for such a huge gap between top and low sales performance?

Moving The Middle

An Innovative Approach to Closing the Agent Performance Gap

Every organization suffers from a performance gap between its top employees and the rest. This issue is as prevalent as ever when it comes to the contact center

Quantifying the Performance Gap

What is the Performance Gap Costing Your Business Each Year?

Imagine if every employee performed like a top performer?

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