Optimum Partners with Cresta to Drive AI-Powered Sales Conversions and Revenue Growth
Learn why Optimum chose Cresta to drive their AI-powered sales, transforming their business and the customer experience.
Industry Leadership
Why AI-Driven Coaching is the Secret to Higher Contact Center Retention & Engagement
In this blog, we explore how coaching combats contact centers’ retention problem, the key differentiators of AI-driven coaching, and the resulting business impact.
Build vs. Buy: How Cresta Engineered Its Own Customer Data Access Solution
Build vs. Buy: Which is the right choice for access management? Learn why Cresta's security team chose to build a custom customer data access solution instead of relying on third-party vendors.
Turning Your Knowledge Base Into Power: How to Equip Contact Center Agents for Success
Learn why a knowledge base is a cornerstone of any contact center, and how critical it is to arm your contact center agents with a KB set up for success in the age of AI.
Transforming the Contact Center: The Power of Automation in the Age of AI
Contact center automation is revolutionizing customer service by streamlining operations, improving agent performance, and delivering more personalized customer interactions. Read on to explore the transformative impact of automation in the contact center.
How Cresta Scales Real-Time Insights with ClickHouse
Scaling real-time data analysis is crucial for enterprises. Learn how Cresta adopted ClickHouse to provide high-performance insights for contact centers, overcoming key challenges to meet the needs of our expanding client base.
How to Enhance Call Center Agent Performance in a Customer-First Era
In this blog, we dig into seven strategic approaches that leverage both advanced technology and human-centered practices to boost contact center agent performance and create a truly customer-first experience.
Optimizing Workflows for AI Maturity: Enhance Agent Experience and Drive Better Results
Learn how optimizing workflows allows contact centers to harness the full potential of AI, enhancing the agent experience.
Closing Last-Mile Quality Management Gaps: The Role of Screen Recording in Contact Centers
Contact centers handle complex customer interactions, but fragmented tools often create inefficiencies and compliance challenges. Cresta's new screen recording feature closes this gap in quality management, providing comprehensive visibility into agent interactions. From ensuring regulatory compliance to driving performance improvements, screen recording is transforming contact center operations.
7 Benefits of Call Center Quality Monitoring Software
Learn about the key benefits that come from call center quality monitoring software, including increased customer satisfaction, streamlined compliance, and cost savings.
The Future of the Contact Center: AI Predictions for 2025
Discover the top contact center and AI predictions for 2025, including hyper-personalization, real-time analytics, and advanced self-service. Learn how AI is transforming customer experience and agent workflows to meet rising expectations.
The Role of People in AI Maturity: Building a Culture of AI-Readiness in Your Contact Center
Achieving AI maturity requires more than advanced tools—it’s about creating a culture where teams embrace AI as a partner, not a threat. Learn how fostering collaboration, growth mindsets, and reskilling programs can drive AI success in your contact center.
Unlocking Customer Retention: How Aptive Uses Cresta to Save Customers and Drive Revenue
For Aptive Environmental, a leading pest control service provider, the stakes were high. With tens of thousands of customer interactions happening every month, ensuring consistency and quality was not just a goal but a necessity. When they partnered with Cresta, they didn’t just improve operations—they set a new benchmark for customer retention and efficiency.
Navigating Call Recording in Modern Contact Centers
With an ever-growing push for high-quality customer interactions and insights, recording customer service calls in the contact center has become both a practical necessity and a significant ethical and regulatory consideration. Read this blog to learn key considerations for securing customer consent.
Agent Empowerment: The Future of Contact Center Performance Management
In this blog, dive into the evolving landscape of contact center performance management and explore why agent empowerment is an increasingly central theme.
Elevating contact center performance coaching: The AI-driven path to excellence
Learn about how generative AI is impacting contact center performance coaching, streamlining efficiency and performance.
Why workforce optimization software is no longer optional
Contact centers need to deliver seamless, personalized, and efficient service. This is where workforce optimization (WFO) software shines, transforming the way contact centers operate and setting the stage for a future where every interaction is not just managed, but optimized.
Building modern security teams: What makes Cresta different
Hear from Cresta's Head of Security & Compliance on how modern security teams are evolving, and how Cresta's approach is different.
3 Tips for successful AI transformation
Get three key tips to a successful AI transformation, straight from David Garza, VP of Sales & Sales Operations at Brinks Home after his own successful AI implementation and deployment.
How to leverage quality management to modernize the contact center
In this blog post, we explore the power of quality management to elevate contact center operations, the essential features to look for in contact center quality management software, and the role of advanced technologies like AI in transforming quality management processes and mindsets.
What is workforce engagement management for the contact center?
In this blog post, we'll delve into the intricacies of workforce engagement management (WEM), explore its benefits, and understand how it can be leveraged within contact centers for a competitive advantage.
How Snap Finance transformed quality assurance with Cresta’s AI
Learn how Snap Finance went from limited understanding of agent performance to 100% quality assurance processes with Cresta AI.
What is customer experience analytics?
Do you know how powerful customer experience analytics can be in shaping raw data into actionable insights? Learn how in this guide.
How United Airlines elevates productivity and CX with Cresta’s Agent Assist
United Airlines has transformed agent productivity and the customer experience through Cresta's AI-powered Agent Assist - learn how!
Contact center call recording software: What you need to know
Get a download of everything you need to know about contact center call recording software and its benefits in the contact center.
Why transcription accuracy is crucial for optimizing performance in the contact center
Learn how Cresta's industry-leading transcription technology works, and why it's critical to the success of the contact center
Recap: Cresta at CCW 2024
Join us in a recap of our exhilarating week at CCW 2024 - hear about the customer sessions at our booth, many demos, and more!
How AI and digital messaging are transforming customer service
Learn about how AI and digital messaging are transforming customer service, the benefits, and how Cresta's capabilities play a role
CCW 2024: Come see Cresta at Booth 609 and enter our sweepstakes
Cresta will be at CCW 2024 this year at Booth 609! Come hear from Mutual of Omaha and United Airlines on genAI for the contact center.
How to turn great customer service into sales opportunities with generative AI
Download our new ebook to learn how to turn great customer service in the contact center into revenue growth with generative AI
Cresta named a Leader and an “innovation juggernaut” in real-time revenue execution
Learn why Forrester has named Cresta a leader and innovation juggernaut in the Forrester Wave: Real Time Revenue Execution, Q2 2024
How fine tuned LLMs power knowledge assist, summarization, and chat suggestions
Learn about how Cresta is leveraging fine tuned LLMs to power knowledge assist, summarization, and chat suggestions in this latest post on our foundation model, Ocean.
Best practices for mastering generative AI in financial services
Learn best practices for assessing and implementing generative AI in financial services.
What is automated quality management? – And why is it integral to transforming contact center operations?
Learn about how leading companies are deploying automated quality management in their contact centers to drive transformation.
Cresta wins the 2024 Business Intelligence Group AI Excellence Award
Learn why Cresta is recognized by Business Intelligence Group for delivering innovative knowledge management solutions to its customers
Cresta named ‘Rising Star Organization’ by CX Awards
Read on to learn why Cresta has been recognized as a 'Rising Star Organization' by the 2024 CX Awards, which recognizes CX tech innovation.
Streamlining front-end development: Insights from Cresta’s tech stack
Take a close look at Cresta’s front-end (FE) architecture: how the main FE repository is structured, our build and deployment processes, and our approach to code generation.
How Ocean-1 enhancements beat GPT-4 in powering Knowledge Assist
Today, we share an update to Ocean-1: A small 7B Ocean model beats GPT-4 in retrieval-augmented generation (RAG) while being 100x more cost-effective.
How custom summarization saves hours of after-call work
One of the most remarkable abilities in large language models (LLMs) is to distill extensive and complex information into concise, coherent, and meaningful summaries.
How generative AI helps drive efficiency and effectiveness in care organizations
It’s impossible to overstate the value of positive customer experiences, but businesses are clearly struggling to crack the code on quality care. Fortunately, generative AI can demystify care and help contact centers deliver the experiences customers crave.
Creating the super coach: How AI elevates contact center managers
For most managers, traditional coaching is time consuming, monotonous, and not all that effective. Let's explore where coaching goes wrong, the enterprise-wide impact of lackluster coaching, and what you can do about it.
Cresta recognized as Leader in The Aragon Research Globe for Coaching
Coaching is a long-established best practice for managers hoping to drive agent performance, but traditional coaching is time consuming and labor intensive, making it difficult for supervisors to effectively coach even a small team of agents — let alone scale coaching to entire contact centers.
Cresta Launches Hardphone Integration, Bringing Cloud Functionality and Generative AI to On-Premises Contact Centers
This new hardphone integration enabling legacy, on-premise contact centers to access the benefits of the cloud, without fully committing to a cloud transformation.
Cresta Named ‘Strong Performer’ in Conversational Intelligence
Cresta has been named a ‘Strong Performer’ in The Forrester Wave™: Conversational Intelligence for Customer Support, Q3 2023
John Donovan on the Potential of Large Language Models in the Enterprise
John Donovan, prior CEO of AT&T Communications, shares his c-level insights on deploying large language models in the enterprise.
