Cresta’s AI Agent is Omnichannel: Seamless Conversations, Anytime, Anywhere
Cresta AI Agent introduces omnichannel capabilities across voice and digital, enabling unmatched continuity and customer experience.
AI Innovation
Introducing Conversation Intelligence for AI Agents
Cresta launches Conversation Intelligence for AI Agent, allowing businesses to manage, understand, and continuously optimize AI Agents alongside human agents—on the same criteria, with the same AI-driven insight tools.
Our Own Zero to One: Lessons Learned in Building The Brinks Home AI Agent
Hear from Phil Kolterman, CIO of Brinks Home, on his experience deploying an AI agent with his team and their many learnings along the way.
How Brinks Home is Redefining Automation with Cresta AI Agent
Discover how Cresta AI Agent is transforming contact centers with intelligent automation, and learn how Brinks Home leverages AI Agent to drive automation, improve customer satisfaction, and empower human agents.
The Future of the Contact Center: AI Predictions for 2025
Discover the top contact center and AI predictions for 2025, including hyper-personalization, real-time analytics, and advanced self-service. Learn how AI is transforming customer experience and agent workflows to meet rising expectations.
Announcing Cresta Voice Virtual Agent: What Sets It Apart & What the Market Is Getting Wrong
Discover how Cresta Voice Virtual Agent is redefining customer experience. Learn how we combine generative AI with human-centric design to handle complex workflows, unlock new revenue, and elevate every interaction.
How can speech analytics software improve your contact center?
Contact centers, the frontline of customer interaction, are critical enablers of a super experience and speech analytics software is an increasingly vital tool in the contact center arsenal. Learn how speech analytics software can turn customer conversations into actionable insights in this blog post.
How to use customer sentiment analysis to drive contact center success
Get a deep dive on customer sentiment analysis and exactly how to leverage it to drive success in the contact center.
Why transcription accuracy is crucial for optimizing performance in the contact center
Learn how Cresta's industry-leading transcription technology works, and why it's critical to the success of the contact center
What is conversational intelligence? A comprehensive quick-start guide
What is conversational intelligence and why does it matter to the contact center? Learn why and how conversational intelligence is transforming the modern contact center in our comprehensive guide.
How AI and digital messaging are transforming customer service
Learn about how AI and digital messaging are transforming customer service, the benefits, and how Cresta's capabilities play a role
What is real-time agent assist and how does it work?
Learn more about AI copilots and how crucial real-time agent assist is to improving efficiency and driving employee engagement in the contact center.
How fine tuned LLMs power knowledge assist, summarization, and chat suggestions
Learn about how Cresta is leveraging fine tuned LLMs to power knowledge assist, summarization, and chat suggestions in this latest post on our foundation model, Ocean.
Cresta named to the Forbes AI 50 List of Top Artificial Intelligence Companies of 2024
Learn why Cresta has been recognized for the 3rd time on the Forbes AI 50 list of top artificial intelligence companies
The intersection of generative AI and big data: A turning point for financial services
Learn how the relationship between generative AI and big data is poised to transform the way financial institutions operate, interact with customers, and drive growth
Responsible AI: Cresta’s approach
Read on for an introduction to Cresta's approach to responsible AI, and the four key pillars underpinning our process.
Generative AI’s role in the rapid advancement of CX
To clarify the value of generative AI in improving customer experience, Metrigy Research explored Generative AI’s Role in Rapid Advancement of CX in a recent whitepaper. We’ll highlight some of the report’s key insights to support your CX journey.
Build vs. Buy: Pros and cons of building your own generative AI solution
Is it better to build your own generative AI solution or to partner with an AI provider? Let's explore both sides of the debate to clarify the best path forward.
AI predictions for 2024 and what it means for your business
To help cut through the AI hype, call out common misconceptions, and offer predictions for AI in 2024, Cresta recently co-hosted a discussion with Opus Research, bringing together perspectives from leading industry experts on what lies ahead.
Reimagine coaching and QA with Cresta’s cutting-edge AI
There’s a particularly compelling opportunity to fundamentally reimagine coaching and QA functions using generative AI. Learn how Vivint, a leading provider of home security systems, has evolved in these areas thanks to Cresta.
How to gamify (not game) with Generative AI in the contact center
Value-add gamification is a compelling opportunity in the contact center. But how do you get a true reflection of your conversations without employees gaming the system?
How custom summarization saves hours of after-call work
One of the most remarkable abilities in large language models (LLMs) is to distill extensive and complex information into concise, coherent, and meaningful summaries.
Introducing our Fall ‘23 release: Leveraging generative AI to empower better outcomes
Our Fall 2023 Release leverages state-of-the-art generative AI to transform contact center operations with enhancements to Knowledge Assist, Outcome Insights, and Opera.
How generative AI helps drive efficiency and effectiveness in care organizations
It’s impossible to overstate the value of positive customer experiences, but businesses are clearly struggling to crack the code on quality care. Fortunately, generative AI can demystify care and help contact centers deliver the experiences customers crave.
Cresta Launches Hardphone Integration, Bringing Cloud Functionality and Generative AI to On-Premises Contact Centers
This new hardphone integration enabling legacy, on-premise contact centers to access the benefits of the cloud, without fully committing to a cloud transformation.
Cresta CMO Talks Generative AI and the Future of Contact Centers with CMSWire
Cresta’s CMO, Scott Kolman, recently caught up with CMSWire to discuss the generative AI buzz, the skepticism ingrained in traditional businesses like contact centers, and more
Generative AI Transforms Travel and Hospitality Contact Centers
Learn why generative AI is transforming the way that a leading travel and hospitality company is driving revenue and conversions.
Bridging the Performance Gap: Identifying Behaviors for Powerful Sales Outcomes
In this webinar recap, learn more about Cresta's evolving approach to identifying the key outcomes that bridge the performance gap.
John Donovan on the Potential of Large Language Models in the Enterprise
John Donovan, prior CEO of AT&T Communications, shares his c-level insights on deploying large language models in the enterprise.
Does One Large Language Model Fit All?
Learn about the pros and cons of public and private large language models and why that matters in the modern contact center.
How Five9 and Cresta Work Together For Exceptional Customer Experiences
Learn more about how Cresta and Five9 partner together to deliver exceptional customer experiences in the contact center.
New report: The Inner Circle Guide to Next-Generation Customer Contact
“The Inner Circle Guide to Next-Generation Customer Contact” is a research report digging into the tech revolutionizing contact centers.
Four Key Ways to Ensure Your Generative AI Plan is Ready
AI-enabled apps are increasing significantly; companies are forging ahead with adding all types of AI capabilities to CX apps because of the substantial benefits. Make sure your generative AI plan is ready to go.
How to Use ChatGPT to Diagnose Revenue Opportunities
Learn how to use ChatGPT to diagnose revenue opportunities in this latest post from Cresta's co-founder and principal data scientist.
Reimagining Post-Call Through the Power of AI
Why do enterprise businesses need a generative AI-powered post-call solution? We explain why - and how - in today's webinar recap!
How Generative AI Can Help Collections Teams Navigate Regulations
Generative AI plays a critical role in supporting collections teams as they navigate a complex regulatory environment and growing volume, enabling better compliance and enhanced performance despite the external factors at play.
The Emerging Stack of Generative AI
In this article, we aim to shed light on the recent advancements in generative AI and provide a view of how the future AI technology stack will unfold.
ABCs of Contact Centers: The Tech Driving Modern Customer Experience
Generative AI technology in contact centers is changing the customer experience for good and companies are reaping the benefits. Read on for best practices on implementing and deploying this technology most effectively.
Learn More: Cresta’s Post-Call Solution
Learn more about Cresta's Post-Call solution, which increases agent effectiveness through outcome-oriented coaching and business insights.
3 Ways AI Will Transform Operations Across the Enterprise
Cresta VP of Product & Engineering offers insights on the true impact that generative AI is already having on customer-related operations in McKinsey webinar.
How Will the Adoption of Generative AI Impact the Contact Center?
Cresta co-founders and CMO explore the real ways that generative AI will impact the contact center and all of the many ways contact centers stand to benefit from AI adoption in this webinar replay.
Cresta Expands Generative AI Solutions for the Contact Center
Learn about the latest solutions and enhancements to Cresta's real-time intelligence platform, powered by generative AI.
How do Americans Feel About Engaging Virtually?
Cresta conducted a survey of 2,000 U.S. adults in November 2022 to better understand how Americans feel about engaging with virtual agents, and how these opinions may differ by geography and demographics. Here are our findings.
Seven Predictions for Generative AI in the Contact Center
AI has crossed the inflection point for working with human language. The innovations around large language models has led to a Cambrian explosion of applications. We believe that, more than ever, the future contact center will be fundamentally built around AI.
Cresta’s Real-Time Intelligence: 6 Ways our Generative AI is Different
What’s behind Cresta’s all-in-one AI platform? How does it work and why is it different?
