Cresta named to the Forbes AI 50 List of Top Artificial Intelligence Companies of 2024
Learn why Cresta has been recognized for the 3rd time on the Forbes AI 50 list of top artificial intelligence companies
AI Innovation
The intersection of generative AI and big data: A turning point for financial services
Learn how the relationship between generative AI and big data is poised to transform the way financial institutions operate, interact with customers, and drive growth
Responsible AI: Cresta’s approach
Read on for an introduction to Cresta's approach to responsible AI, and the four key pillars underpinning our process.
Generative AI’s role in the rapid advancement of CX
To clarify the value of generative AI in improving customer experience, Metrigy Research explored Generative AI’s Role in Rapid Advancement of CX in a recent whitepaper. We’ll highlight some of the report’s key insights to support your CX journey.
How Ocean-1 enhancements beat GPT-4 in powering Knowledge Assist
Today, we share an update to Ocean-1: A small 7B Ocean model beats GPT-4 in retrieval-augmented generation (RAG) while being 100x more cost-effective.
Build vs. Buy: Pros and cons of building your own generative AI solution
Is it better to build your own generative AI solution or to partner with an AI provider? Let's explore both sides of the debate to clarify the best path forward.
AI predictions for 2024 and what it means for your business
To help cut through the AI hype, call out common misconceptions, and offer predictions for AI in 2024, Cresta recently co-hosted a discussion with Opus Research, bringing together perspectives from leading industry experts on what lies ahead.
Reimagine coaching and QA with Cresta’s cutting-edge AI
There’s a particularly compelling opportunity to fundamentally reimagine coaching and QA functions using generative AI. Learn how Vivint, a leading provider of home security systems, has evolved in these areas thanks to Cresta.
How to gamify (not game) with Generative AI in the contact center
Value-add gamification is a compelling opportunity in the contact center. But how do you get a true reflection of your conversations without employees gaming the system?
How custom summarization saves hours of after-call work
One of the most remarkable abilities in large language models (LLMs) is to distill extensive and complex information into concise, coherent, and meaningful summaries.
Introducing our Fall ‘23 release: Leveraging generative AI to empower better outcomes
Our Fall 2023 Release leverages state-of-the-art generative AI to transform contact center operations with enhancements to Knowledge Assist, Outcome Insights, and Opera.
How generative AI helps drive efficiency and effectiveness in care organizations
It’s impossible to overstate the value of positive customer experiences, but businesses are clearly struggling to crack the code on quality care. Fortunately, generative AI can demystify care and help contact centers deliver the experiences customers crave.
Cresta Launches Hardphone Integration, Bringing Cloud Functionality and Generative AI to On-Premises Contact Centers
This new hardphone integration enabling legacy, on-premise contact centers to access the benefits of the cloud, without fully committing to a cloud transformation.
Cresta CMO Talks Generative AI and the Future of Contact Centers with CMSWire
Cresta’s CMO, Scott Kolman, recently caught up with CMSWire to discuss the generative AI buzz, the skepticism ingrained in traditional businesses like contact centers, and more
Generative AI Transforms Travel and Hospitality Contact Centers
Learn why generative AI is transforming the way that a leading travel and hospitality company is driving revenue and conversions.
Bridging the Performance Gap: Identifying Behaviors for Powerful Sales Outcomes
In this webinar recap, learn more about Cresta's evolving approach to identifying the key outcomes that bridge the performance gap.
John Donovan on the Potential of Large Language Models in the Enterprise
John Donovan, prior CEO of AT&T Communications, shares his c-level insights on deploying large language models in the enterprise.
Does One Large Language Model Fit All?
Learn about the pros and cons of public and private large language models and why that matters in the modern contact center.
How Five9 and Cresta Work Together For Exceptional Customer Experiences
Learn more about how Cresta and Five9 partner together to deliver exceptional customer experiences in the contact center.
New report: The Inner Circle Guide to Next-Generation Customer Contact
“The Inner Circle Guide to Next-Generation Customer Contact” is a research report digging into the tech revolutionizing contact centers.
Four Key Ways to Ensure Your Generative AI Plan is Ready
AI-enabled apps are increasing significantly; companies are forging ahead with adding all types of AI capabilities to CX apps because of the substantial benefits. Make sure your generative AI plan is ready to go.
Introducing Ocean-1: First Contact Center Foundation Model
We’ve created Ocean-1, a foundation model for the contact center. This large language model is the culmination of our experience in deploying generative AI systems for large enterprises and signifies our latest milestone in advancing the cutting edge AI technology for customer facing conversations.
How to Use ChatGPT to Diagnose Revenue Opportunities
Learn how to use ChatGPT to diagnose revenue opportunities in this latest post from Cresta's co-founder and principal data scientist.
Reimagining Post-Call Through the Power of AI
Why do enterprise businesses need a generative AI-powered post-call solution? We explain why - and how - in today's webinar recap!
How Generative AI Can Help Collections Teams Navigate Regulations
Generative AI plays a critical role in supporting collections teams as they navigate a complex regulatory environment and growing volume, enabling better compliance and enhanced performance despite the external factors at play.
The Emerging Stack of Generative AI
In this article, we aim to shed light on the recent advancements in generative AI and provide a view of how the future AI technology stack will unfold.
ABCs of Contact Centers: The Tech Driving Modern Customer Experience
Generative AI technology in contact centers is changing the customer experience for good and companies are reaping the benefits. Read on for best practices on implementing and deploying this technology most effectively.
Learn More: Cresta’s Post-Call Solution
Learn more about Cresta's Post-Call solution, which increases agent effectiveness through outcome-oriented coaching and business insights.
3 Ways AI Will Transform Operations Across the Enterprise
Cresta VP of Product & Engineering offers insights on the true impact that generative AI is already having on customer-related operations in McKinsey webinar.
How Will the Adoption of Generative AI Impact the Contact Center?
Cresta co-founders and CMO explore the real ways that generative AI will impact the contact center and all of the many ways contact centers stand to benefit from AI adoption in this webinar replay.
Cresta Expands Generative AI Solutions for the Contact Center
Learn about the latest solutions and enhancements to Cresta's real-time intelligence platform, powered by generative AI.
How do Americans Feel About Engaging Virtually?
Cresta conducted a survey of 2,000 U.S. adults in November 2022 to better understand how Americans feel about engaging with virtual agents, and how these opinions may differ by geography and demographics. Here are our findings.
Seven Predictions for Generative AI in the Contact Center
AI has crossed the inflection point for working with human language. The innovations around large language models has led to a Cambrian explosion of applications. We believe that, more than ever, the future contact center will be fundamentally built around AI.
Cresta’s Real-Time Intelligence: 6 Ways our Generative AI is Different
What’s behind Cresta’s all-in-one AI platform? How does it work and why is it different?
ChatGPT and Generative AI in the Enterprise
ChatGPT, a recently released Generative AI model, has taken the world by storm and sparked the interest of business executives. Its ability to generate fluent and useful text has understandably captured the attention of many leaders, across a wide variety of industries, looking to stay ahead of the curve.
Aragon Research Names Cresta as an Innovator for Conversational AI
Aragon Research, Inc has released their latest report, Aragon Research Globe for Conversational AI in the Intelligent Contact Center Report, listing Cresta in the “Innovator” section. The report is the first of its kind as it specifically focuses on conversational AI capabilities and solutions targeted to the contact center.
Cresta and Five9: Teaming up to create the Intelligent Contact Center
Cresta and Five9: Teaming up to create the Intelligent Contact Center
Announcing Our Summer ’22 Release – Powering Insight to Action
The Cresta Summer 2022 Release: An all-in-one AI platform for the modern contact center that makes it easy to go from insight to action in no time.
Introducing Automatic Summarization
After Call Work is one of the biggest time wasters in the modern Contact Center. Agents spend a whopping ⅓ of call time on post-call activities...
Why You Need Agent Assist for Your Contact Center
Agent Assist as a Service for Contact Centers Real-Time Coaching is just the beginning. Real-time text and speech-based insights will be critical for better customer experience.
How Cresta Understands Conversations
Learn the different methods Cresta's AI uses to understand the complexities of human conversation.
3 Compounding Benefits of AI-Driven, Real-Time Coaching
Cresta’s real-time coaching provides contact center agents with versatile coaching in-the-moment. By going beyond 1:1 coaching sessions and putting coaching into action during customer conversations, teams are able to unlock new levels of productivity.
Scale for Success with Real-Time Customer Service AI
In contemporary marketing, the phrase “at scale” usually means big or more. But in business, it’s becoming clear, post-pandemic, that more doesn’t always mean better.
Contact Center AI: Fuel Lasting Success in Modern CX
For leaders working to bring about lasting change, the pandemic continues to exacerbate the challenges inherent to digital CX.
How Conversational AI Helps Build A High-Performing Support Team
Only recently available at scale, conversational AI uses digital and telecommunication technologies to create a programmatic, intelligent way to converse with customers in an engaging and effective way.
